APIs become a primary customer interface for technology-driven products and services and a key channel for driving revenue and brand engagement. One can think of the API Economy emerging initially as a series of strong individual ecosystems around valuable individual APIs — each of which has its own growing customer or partner user base. There […]
How to Get Facebook Insights for Your WordPress Site
More than 10,000 new websites integrate with Facebook every day by using one of their social plugins. However most sites that we see are not taking full advantage of what facebook has to offer. These insights include data such as your most popular pages for the like button, send button, organic shares, comment box etc. […]
Tools For New Content Ideas
We all get stuck from time to time on trying to come up with new ideas we can develop into valuable content that our audience wants to see from us. Here are some tools and techniques to come up with ideas so that the next time you are stuck for an idea. Google AnalyticsOne of […]
Organic Search Drives 51% Of Traffic and Social Only 5%
A new BrightEdge study found organic search drives 51 percent of all visitors to B2B and B2C websites, trumping all other non-organic search channels, including paid search (10%) and social (5%). Traffic Sources:BrightEdge went beyond breaking down traffic sources to examine how traffic is distributed by industry.According to the study, organic search traffic accounted for […]
6 steps to your Marketing Plan
You want to go into next year confident that you’ll contribute to the revenue goal. Here are 6 steps to include in your planning process with New tactics, content, channels and the next big ideas. The 6 Steps to Marketing Planning Step 1 – Revenue Planning Define the plan for how you are going to […]