Make sure you understand the distinction between business pages and personal pages and Don’t leave Facebook as a user, just close the nearly useless business page or don’t start one in the future. Mark Zuckerberg, founder and CEO of Facebook (Wikipedia) 1. Getting “likes” or fans – on business pages is rare The reality is, […]
24 Helpful Digital Marketing Tips
Tips for digital marketing and how you can use them: Women use Pinterest four times more often than men do. As you are crafting a marketing message for Pinterest, keep in mind that your audience is going to be about 75% women and 25% men. Instagram can now boast more than 55 million photos being […]
Filtering Content Curation
We are living in an era of information overload. So much content is shared online that curation is needed as a way to get value out of the information flood. Content curation is the process of shifting through the vast abundance of content on the Internet to select the best, most relevant resource, on a […]
What Three Years of Data Tells Us About Picking Influencers
As online attention becomes scarce, marketers are now looking to influencers to create thought-provoking, resonant content for their content marketing and native advertising efforts. Influencer roles throughout the decision process (Photo credit: Wikipedia) How does one pick an influencer? Many platforms and tools try to identify and quantify influencer metrics such as: Relevance Reach/Audience Quality […]
Reddit adds live blogging feature
This is icon for social networking (Photo credit: Wikipedia) Reddit users can now go “live” with comments, what passes for news comments and other assorted features and what passes for information. Reddit made its live blogging feature public last week after testing it for several months in a semi-public beta phase using only trusted sources and […]