Delivering your message frequently to customers is difficult but essential in closing a sale. Blasting potential customers with emails and digital ads that baldly peddle your product could cause potential buyers to tune you out. Content marketing cuts through the clutter of messages and consumers’ own preoccupations — breaking down walls between businesses and their […]
Extend Your Reach
For a content marketer, reach means finding a larger audience for your product and touching those consumers along a broader spectrum of the buying cycle. Consumers begin thinking about big buying decisions as much as years in advance – in the cases of big-ticket items like vacation homes or luxury cars. To reach and influence those […]