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Amplified Content Marketing

by Michael Stuart

You are here: Home / Content Marketing / Extend Your Reach

Extend Your Reach

Curated February 27, 2014 by Staff Editor

For a content marketer, reach means finding a larger audience for your product and touching those consumers along a broader spectrum of the buying cycle.

Reach-IconConsumers begin thinking about big buying decisions as much as years in advance – in the cases of big-ticket items like vacation homes or luxury cars. To reach and influence those buyers, it is important to establish trust as a provider of content they need and want in making purchasing decisions.

“The most important thing you do when you extend your reach in the buying cycle is steering the person’s buying criteria toward your product’s unique features and benefits,” Mike Stuart, CEO of Amplified Content Marketing, says. “You are, in effect, helping them determine that their requirements specify your product.”

With a longer reach into the buying cycle, a content marketer has extra time to shape a message and draw in buyers.

Content marketing helps with the other end of the buying spectrum, too.  Businesses need satisfied customers to become advocates for their products, who in turn attract more advocates in a virtuous buying circle, Stuart says. “That’s what reach is all about – reaching “early and farther” in the buying cycle.”

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Filed Under: Content Marketing Tagged With: content marketing

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Michael Stuart

Mike’s experience in the technology industry is quite extensive. During his career, he has had the good fortune of serving both as a designer of complex enterprise applications and as a corporate executive. Read More…

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