Artificial intelligence could dramatically improve the economy and aspects of everyday life, but we need to invent ways to make sure everyone benefits. The economic anxiety over AI and automation is real and shouldn’t be dismissed. But there is no reversing technological progress. We will need the economic boost from these technologies to improve the […]
New Mapping Tools Create Content that Attracts Audience
Innovations in modern cartography offer new tools for real estate professionals to connect with current and future clients. Mapping technology has come a long way since the days Mapquest and Garmin ruled the lot. A host of open-data and proprietary tools offers real estate pros—both residential and commercial—new ways to share data about properties, local […]
The State of Big Data
The 2015 edition of Gartner’s conversation-provoking “Hype Cycle for Emerging Technologies.” Big Data was poised to tumble into the Disillusion, when early interest wanes and vendors either step up and deliver or drop out. But Big Data was nowhere on the curve because it’s gone mainstream. “It’s not special today,” says Gartner “It’s just the […]
The new digital retail – APIs the key to all interactions
The new digital retail E-commerce reached its prime during the late 1990s. Since then, it has gone mainstream. Recent estimates of retail e-commerce put it at about $1.4 trillion, or about 22% of overall retail commerce. By 2019, this is going to be about $2.4 trillion, or about 33% of the overall retail commerce. E-commerce […]
Intelligent Help for Content Marketers
Content marketers must deliver clear, concise, and relevant content to the right prospect – at the right time. Yet even very successful campaigns might see 6% conversions. In what other industry would 94% failure be called a success? Marketers need to mature and move past the marketing techniques that have dominated for decades. Inaccurate personas […]