How the concept of measurement plays into content marketing: Companies see massive spikes in traffic (and sales) when the company makes news headlines, often regardless of whether it is good or bad publicity. Even turning a scandal into news can create exposure for marketing campaigns and drive traffic to the company’s website, but there is […]
Use Buyer Intent to Write Better Copy
How marketers create content Most of the time the process probably looks like this. You conduct keyword research, pick few you think might do, create personas you’d be writing for, come up with exact topics and then, set off to write. In other words, you create content based on what you think your audience wants. […]
5 Steps to Create a Content Marketing Strategy
You need to create content that’s unique-enough to create thought-leadership and compel organic sharing, but also make it relevant-enough to improve key marketing and business metrics. Five steps to developing a content marketing strategy: Step #1: What are Your Customer’s Problems and Obstacles? The best business content is focused on addressing your customer’s problems, while […]
Succeed With Content Curation
No longer do marketers write purely promotional material and blast it out across every channel, they now take the time to research and craft quality and valuable content for their target market to consume. The goal of today’s content marketers is to establish thought leadership, so that when the times come for a prospect to […]
How to Build a Smart Inbound Marketing Strategy
Marketers the world over know how important inbound marketing has become over the last few years. What do you need for a decent marketing plan? Three things: a budget, resources, and reporting measures. What else? If you’re serious about marketing, which I hope you are, you’ll also need to hire a loyal marketing professional. Build […]