Every week I speak to startup founders, B2B marketers, and consumer brands who are struggling to break through in this crazy and noisy world. They’re all looking to find a content marketing agency to help them grow their business. Why? Because they know content marketing has the power to deliver… Read more
brand
The influencer delusion: Debunking 4 myths of influencer marketing
Influencer marketing is the fastest-growing marketing practice in the world. Yet, because of the influencer boom that has occurred over the past five years, very few have taken the step back and really analysed the best way to utilise this medium. Too often marketers jump on the influencer bandwagon because of the trend associated with […]
13 Killer Tools to Effectively Manage Your Social Media Marketing
As of 2020, 50% of the world is on social media. Needless to say, your brand should be, too. Social media marketing helps companies achieve a wide variety of business goals. From building a brand to driving more sales, an increasing number of organizations are discovering that social media… Read more
Search Engine Marketing Works Better With Branding
Big brands are now realizing the value of search engine marketing—but be careful where you pull budget back to support it.SEM and branding are just better together. Here’s why.Many moons ago, I ran paid search for Gateway Computers.We did a good job.In fact, we did such a good job that the ROI… Read more
How Exactly Does Content Marketing Help in Building Brand Awareness?
Brand awareness is more than people simply recognizing your business name or your logo. True brand awareness entails your audience getting to know the personality behind your brand and what makes you different from your competitors. It’s vital to build brand awareness because consumers are much… Read more