Use any domain for a cryptocurrency wallet Last month, Ethereum Name Service (ENS) announced that people can now connect any second-level domain to ENS. This gives cryptocurrency wallet holders an easier way to remember wallet addresses needed to send and receive payments. ENS what? ENS was created to make cryptocurrency wallet addresses easier to remember. […]
Marketing Funnel Optimization
Digital Marketing Beyond SEO and marketing automation You’ve created a funnel, but it’s not working. Now what? If you thought you could set it and forget it, you’ve got another thing coming. That’s where funnel optimization comes in. Maximizing your conversion funnels can only happen when you experiment with each element of customer interaction, […]
Since the birth of e-commerce, marketing experts have disagreed about the future
Since the birth of e-commerce, marketing experts have disagreed about the future role of brands. Some have predicted that digital technologies will hasten the demise of brands because customers will have ready access to information they need to make purchase decisions, and “brand” will, therefore, become less relevant. Others have prophesied an increasing importance of […]
Dress For Success
What You Need To Know About Dress Codes Dress codes are everywhere, but do you really know what all of this “business casual” means? I think everyone can agree dress codes are a set of rules. What most of us don’t realize is that these rules are often unwritten. Of course, no one on […]
What’s Your Story?
Brand storytelling is an art and a science, and in today’s world, it had better be highly strategic. Storytelling should convey not only what a company does, but who it is, and why—as well as tap into the emotions of its readers all at the same time. Five steps to help […]