Influencer marketing has not always been considered a legitimate business tool. The concept originated in early 2006 when, PayPerPost, the first influencer marketing platform, was founded. At the time, influencer marketing was a revolutionary idea, and not widely recognized in the field. As it… Read more
business
Digital transformation depends on diversity
Across industries, businesses are now tech and data companies. The sooner they grasp and live that, the quicker they will meet their customer needs and expectations, create more business value and grow. It is increasingly important to reimagine business and use digital technologies to create new business processes, cultures, customer experiences and opportunities. Read more
The CEO’s Playbook for a Successful Digital Transformation
Digital transformation is the CEO’s job. Only the CEO can make the fundamental changes required for a successful transformation. That’s because a business model reinvention requires different functions across the organization to work together in new ways, and that can only happen by making… Read more
Effective Digital Transformation Depends on a Shared Language
Companies all over the world are embracing digital transformation — the use of new (or already existing) technological capabilities — as the means to better work with their customers, distance themselves from (or keep up with) their competitors, and connect various aspects of their businesses…. Read more
How Influencer Marketing Can Help Your Business Grow
Influencer marketing has been on the rise in the online marketing world and continues to gain traction. Yet there are people who still don’t fully understand what it means and how it could benefit your business. Let’s start with the basics. What Are Influencers? An influencer is someone who has… Read more