Storytelling to the Next Level We now have the ability to use dynamic content, data and intelligent automation to improve customer experiences Customers value experiences, and those experiences often come in the form of stories. Selfies, social feeds, chats and influence stats grab consumers’ attention, who in turn share their personal encounters. We have Snapchat […]
How to use AI to make America great again – MIT
Artificial intelligence could dramatically improve the economy and aspects of everyday life, but we need to invent ways to make sure everyone benefits. The economic anxiety over AI and automation is real and shouldn’t be dismissed. But there is no reversing technological progress. We will need the economic boost from these technologies to improve the […]
Dating and Digital Strategy
You’re ready for the world to know what you’re all about. How you’re different, in a better way; approachable yet alluring; easy-on-the-eyes but not flashy. This is your digital strategy, not your dating profile, yet courting a customer is a lot like getting a date, both require effort and contact. We want to attract the […]
American appetite for reading books has not slowed in recent years
Americans reading books is the same according to a study by the Pew Research Center. Sixty-five percent of adults in the United States said they had read a printed book in the past year, the same percentage that said so in 2012. Twenty-eight percent said they had opted for an ebook in the past year, […]
Referral spam is compromising the accuracy of most Google Analytics reports!
What Google referral spam is, how to identify it in your reports, methods to clean up historical reports and prevent referral spam from effecting reports in the future. Starting in 2014, there was a full-frontal assault of fake referral spam masquerading as legitimate website visitors compromising the accuracy of our Google Analytics reports! While we […]