When You’ve Built an Audience You’ll Know What Product to Sell Don’t know what product or service you should be selling? That’s actually fine, says Joe Pulizzi, founder of the Content Marketing Institute and author of the new book Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses. “In […]
The State of Big Data
The 2015 edition of Gartner’s conversation-provoking “Hype Cycle for Emerging Technologies.” Big Data was poised to tumble into the Disillusion, when early interest wanes and vendors either step up and deliver or drop out. But Big Data was nowhere on the curve because it’s gone mainstream. “It’s not special today,” says Gartner “It’s just the […]
The new digital retail – APIs the key to all interactions
The new digital retail E-commerce reached its prime during the late 1990s. Since then, it has gone mainstream. Recent estimates of retail e-commerce put it at about $1.4 trillion, or about 22% of overall retail commerce. By 2019, this is going to be about $2.4 trillion, or about 33% of the overall retail commerce. E-commerce […]
Our Collaborative Business Social Economy
Today’s Collaborative Economy or Sharing Network allows individuals to share goods and services with each other. This new business phenomenon has changed the way consumers use products and services, especially hotels. The Collaborative Economy, which includes companies such as Airbnb gives individuals the ability to simply request, book and confirm a product or service. This economy has […]
BLOGGING IS ALIVE AND WELL
Some pundits have suggested that the blog is dead, but it’s not. Blogging has simply evolved from a consumer activity into a sophisticated marketing tactic. The best marketers have figured out that if you’re going to have long-term success in this content marketing evolution, investment in owned digital properties is mandatory. 71% of marketers are […]