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Curated December 14, 2018 by Staff Editor

Master influencer marketing and grow your brand

Influencer Marketing in 2017 results from a survey of top marketers across industries  how 86% of marketers use the channel, with content being the top driver, illustrating that influencer marketing and content marketing are often done together.

Top reasons marketers use influencer marketing:

  • 89% to create brand content
  • 77% to drive engagement
  • 56% to drive traffic to websites or landing pages.

The best influencer content tends to be organic.

While you want to give influencers some brand guidelines and talk about business goals, you’ll get the best results when you select the right influencers and trust them to engage in whatever way they feel resonates with your audience.

 

You chose them for influence; give them the freedom to use it.

Invite your influencers to use their voices to amplify what they’re seeing and trust that what they say will elevate your brand’s thought leadership.

Influencers don’t want to merely repeat brand messages, they want to share their insights and voice, often on partner networks.

Influencer marketing’s real value with the greatest impact comes from influencers building relationships with potential customers and repeat interactions with the audience.

Reference ibm.com

Michael Stuart
1stonlinetech

Filed Under: News Tagged With: brand, business, content, content marketing, influencer marketing, influencers, landing page, Landing Pages, marketing, Michael Stuart, top, website, Websites

Managing content

Managing content as an asset to achieve marketing goals of reaching, converting and engaging target audiences.

Steps to great content marketing

  • Put content at the heart of your marketing
  • Find the intersection with your brand and audience
  • Define your content marketing strategy
  • Create content for each stage of your purchase cycle
  • Build a content hub for your audience
  • Maximize visibility and share-ability through Social Media
  • Measure and improve using analytics

More content marketing news

Michael Stuart

Mike’s experience in the technology industry is quite extensive. During his career, he has had the good fortune of serving both as a designer of complex enterprise applications and as a corporate executive. Read More…

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