If you keep tabs on the latest social media marketing trends, you probably already know that content curation is where it’s at in terms of getting your brand out there in a non-invasive, non-promotional way. It’s how industry leaders establish themselves as authorities in their respective fields. Fill Your Feed One of the biggest obstacles […]
Why Some Companies Will Never Win With Content Marketing
Brand communication has undergone a fundamental shift in the last five years. We have officially left the age of advertising, when brand messaging was one-way communication. We have entered the age of transparency, brought on by social media. When the brand message is inconsistent with the consumer experience, the disparity is quickly exposed. Content marketing […]
70-30 Principles of Content Marketing
It’s now a given that Content King and Content Marketing all the rage. We should follow a 70-30 Rule with 70% of content curated and 30% branded. Because the rest-of-the-world is at least 70% more interesting than your brand; and, promoting external content builds social capital, makes grateful fans of influencers. All content should be SHAREWORTHY All content should benefit SEO […]
Why deals are flowing into content marketing
Deals are flowing into marketing technology, online publishers, and everything in between. Since the beginning of the year, there has been more than $100 million in venture capital backed deals. So why is this content marketing growing like crazy? Consumers expect immediacy. Increasingly, brands need to meet that demand with not just massive ad campaigns, […]
Getting More Leads With A Blog
If you are in business, generating leads has to be a top priority. If you’re not already using the internet to help generate leads, then you’re wasting your website as an asset. You can’t start the process of turning a blog into a lead generating powerhouse without a blog. Before you publish your first post, […]