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You are here: Home / News / Why Some Companies Will Never Win With Content Marketing

Curated April 13, 2014 by Michael Stuart

Why Some Companies Will Never Win With Content Marketing

Brand communication has undergone a fundamental shift in the last five years.

Frequency-IconWe have officially left the age of advertising, when brand messaging was one-way communication.

  • We have entered the age of transparency, brought on by social media. When the brand message is inconsistent with the consumer experience, the disparity is quickly exposed.
  • Content marketing is the tool to create that conversation. Yet many brands approach this new medium with an old mentality.

How to Win with Content Marketing

1.  Be Real.  Consumers demand honesty and look to offer their loyalty to  brands that truly reflect their own values. Be authentic in all content marketing, and you will attract a devoted, like-minded following.

2. Do Good. Act according to your company values, treat customers well and do good in the world, and you will have a rabid following extolling your virtues.

3. Give First, then Ask.  Offering this content shows that you truly know and understand your audience—a first step to forming a symbiotic relationship.

Read more: Why Some Companies Will Never Win With Content Marketing

Filed Under: News Tagged With: content marketing, SMO, Social Media

Managing content

Managing content as an asset to achieve marketing goals of reaching, converting and engaging target audiences.

Steps to great content marketing

  • Put content at the heart of your marketing
  • Find the intersection with your brand and audience
  • Define your content marketing strategy
  • Create content for each stage of your purchase cycle
  • Build a content hub for your audience
  • Maximize visibility and share-ability through Social Media
  • Measure and improve using analytics

More content marketing news

Michael Stuart

Mike’s experience in the technology industry is quite extensive. During his career, he has had the good fortune of serving both as a designer of complex enterprise applications and as a corporate executive. Read More…

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