Some pundits have suggested that the blog is dead, but it’s not. Blogging has simply evolved from a consumer activity into a sophisticated marketing tactic. The best marketers have figured out that if you’re going to have long-term success in this content marketing evolution, investment in owned digital properties is mandatory. 71% of marketers are […]
What content strategists need to be successful today
What do content strategists need to understand to be successful today? In the next three years? Systems, systems, and systems. It’s not enough to make a video go viral, to design a funny infographic, to write that killer blog post. Plan for and develop the content systems that help our brands go the distance and […]
Scale Your Content Marketing Strategy
Below are 10 steps you can follow to scale your content marketing strategy to fuel more efficient, effective, and plentiful content creation. 1. Create your initial content marketing strategy If you haven’t already done so, create a documented content marketing strategy that aligns with your organizational goals. Align content production with business goals and buyer […]