Cover via Amazon The formidable challenge for marketers of boring brands is that you have to present content that is remarkable and interesting even when your product—on the face of it—is not. If your brand is one that solves a problem but doesn’t easily spark the imagination, here are five brand content strategies you can […]
Best timing for Publishing on LinkedIn
(Photo credit: Wikipedia) In June, LinkedIn published its 2014 Professional Content Consumption Report. This report was based on a study of how 2,701 LinkedIn members in the U.S. consume content. Here’s a look at the results, including the benefits of sharing and consuming content on LinkedIn, and the content that works on the platform. According to […]
What content strategists need to be successful today
What do content strategists need to understand to be successful today? In the next three years? Systems, systems, and systems. It’s not enough to make a video go viral, to design a funny infographic, to write that killer blog post. Plan for and develop the content systems that help our brands go the distance and […]
Conquering Content Marketing with Measurement
How the concept of measurement plays into content marketing: Companies see massive spikes in traffic (and sales) when the company makes news headlines, often regardless of whether it is good or bad publicity. Even turning a scandal into news can create exposure for marketing campaigns and drive traffic to the company’s website, but there is […]
Tools For New Content Ideas
We all get stuck from time to time on trying to come up with new ideas we can develop into valuable content that our audience wants to see from us. Here are some tools and techniques to come up with ideas so that the next time you are stuck for an idea. Google AnalyticsOne of […]