Americans reading books is the same according to a study by the Pew Research Center. Sixty-five percent of adults in the United States said they had read a printed book in the past year, the same percentage that said so in 2012. Twenty-eight percent said they had opted for an ebook in the past year, […]
Referral spam is compromising the accuracy of most Google Analytics reports!
What Google referral spam is, how to identify it in your reports, methods to clean up historical reports and prevent referral spam from effecting reports in the future. Starting in 2014, there was a full-frontal assault of fake referral spam masquerading as legitimate website visitors compromising the accuracy of our Google Analytics reports! While we […]
Brainstorming Tools for Content Generation
With content marketing being all the rage lately, the need to conduct comprehensive research on your target audience and what type of content they want to consume is huge. One of the easiest to use tools on this list is also one of the most useful. Ubersuggest takes the terms from Google Suggest and […]
Dell is winning fans with Influencer Marketing
Brands’ relationships with influencers are becoming more important, especially on social media. Dell is winning fans by building real hand picked relationships to capitalize on social’s most sought-after leaders Creating longstanding, deep, and mutually-beneficial relationships with social influencers which they manage. Influencers need to clearly see what kind of relationship it is, and the value […]
Events to Fuel Your Content Marketing
There are bloggers, influencers, associations, and even media companies that are launching or hosting ongoing events to serve your audience’s informational needs. Rather than just being a participant, some of these events could be strategic content marketing assets that you can purchase and own. Most marketers do not have this kind of experience and could […]