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by Michael Stuart

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HTTPS is good for SEO says Google

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HTTPS is just another signal that is being added to more than 200 others.

While security is very important, HTTPS is far of greater importance for sites that are processing orders or acquiring user data when visiting.

Google will be releasing the best practices soon enough, but in the meantime here are some basic tips to get started, as they recommend:

  •     Decide the kind of certificate you need: single, multi-domain, or wildcard certificate
  •     Use 2048-bit key certificates
  •     Use relative URLs for resources that reside on the same secure domain
  •     Use protocol relative URLs for all other domains
  •     Check out our Site move article for more guidelines on how to change your website’s address
  •     Don’t block your HTTPS site from crawling using robots.txt
  •     Allow indexing of your pages by search engines where possible. Avoid the noindex robots meta tag.

Link: HTTPS for SEO

Keller Williams switches to Gmail for its 93000 agents

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One of the largest real estate franchises, Keller Williams, moves to Google business apps for its 93000 agents.

The realty is transitioning its agents to Internet-based Google email, calendar, storage and collaboration software. Ensuring that agents could access their work and collaborate from any device was a big factor in the move (pun intended).

Google Apps for Business works across platforms and devices, which is essential to Keller Williams agents, who are independent, small-business owners who choose their own devices and need to be able to work anytime, anywhere.

“Google Apps for Business is the latest step in ensuring that our associates remain at the forefront of innovation.” – CEO Mark Willis

GoogleReach

“We spent a lot of time identifying the best technology products and the best technology partners to provide our associates with an intuitive, customizable suite of offerings that will boost productivity, increase collaboration and enhance the consumer experience.” – Executive Director of Technology Jason Tang.

What makes Google Apps for Business different? (according to Google)

  1. A cloud pioneer. Google is recognized as a trusted name and an industry leader in reliable cloud infrastructure.
  2. Built for the cloud. Google Apps was designed as an entirely cloud-based service from the ground up, so IT departments don’t need to spend time and money maintaining any desktop components.
  3. A complete package. The suite includes file storage and sharing with Google Drive, real-time collaboration with Google Docs, video meetings with Hangouts and professional email with Gmail, all for one single price.
  4. Consistency and comfort. Google Apps users enjoy the same experience across different devices, operating systems and browsers, and many employees already use Google products at home.
  5. Offline support. Gmail, Calendar and Google Docs let users view, edit and create content when they’re not on the Internet, syncing automatically when they reconnect.

Why pay for Google Apps for Business when Google offers similar products for free and Ads still show up?

  • With Google Apps for Business, you’ll receive a number of additional business-grade services not included in the free consumer product, including: professional email at your domain, additional storage across Gmail and Drive, 24/7 phone and email support, 99.9% guaranteed uptime, interoperability with Microsoft Outlook, enhanced security features, and full administration of all user accounts.

Below is from “Google Apps for Business the Good, the Bad and the Ugly” at entrepreneur.com

In case you hadn’t noticed, it’s not Bill Gates’ world any more. Sure, Microsoft remains the dominant office software provider, with 450 million deployed users, according to data from the company. But its rival, Google, has broken Microsoft’s lock on office software products.

More than 2 million firms and 25 million users now handle their e-mail, documents and other office tasks using Google’s web-based professional office suite, Google Apps.

  • And for good reason.  Google’s office tools offer a mind-boggling array of cloud-based productivity options to even the smallest firms: Essentially everything you do at work is now available anywhere, anytime, from any online connection.
  • Better yet, it’s all free for the standard version–or $50 per year per user for the Premier version, which includes additional storage and high-quality, unlimited support.
  • And Google is just getting started, quietly overhauling Apps, dramatically changing the user interface and upgrading the core code of the software. The new Apps supports development by third parties though the Google Apps Marketplace.

If you don’t have good web access, you are better off working with traditional word processors like Microsoft Word or OpenOffice. But if you use the internet and your firm is not Google Apps-savvy right at this very second, you are making a mistake.

via Keller Williams brings Google’s cloud software to its 93,000 agents | Inman News.

Google Announces the End of Author Photos in Search

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Google is dropping authorship photos from most search results.

 Up until now, if you verified your authorship through Google+, and Google choose to display it, you might have seen your author photo displayed in Google search results. This included both your author photo and your Google circle count.

Going forward, Google plans to only display the author’s name in the search snippet, dropping the photo and the circle count.

Google News

Google News (Photo credit: Wikipedia)

Google News

  • In this case, Google’s plans show them adding a small author photo next to Google News snippets, in addition to a larger news photo snippet. We’re not sure how authorship in Google News will display in mobile results.
  • Critics argue that the one thing that will actually become more visible as a result of this change will be Google’s ads at the top and sides of the page.

Despite this very visual change in Google search results, several things are not changing:

  1. “Google Authorship continues. Qualifying authors will still get a byline on search results, so Google hasn’t abandoned it.”
  2. Authors’ names still appear in search results Your rankings don’t change You must still verify authorship for enhanced snippets

 If Google begins to incorporate more “Author Rank” signals into its search algorithm, establishing yourself as a trusted authority now could pay off big down the road.   At this point, it’s hard to say exactly where the future of authorship lies, especially given the unknown future of Google+ itself.

Google Versus Amazon for Content Curation

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Curation of Information

Curation of Information (Photo credit: gcouros)

Amazon and Google are content curation giants,  major media entities that curate other people’s information.

Why Amazon and Google are media entities:

  1. Publish information tailored to their audience’s specific needs.
  2. Update information on regular basis, namely continuously.
  3. Provide multiple points of view.
    • Google displays a variety of content from a variety of different sources based on authority.
    • Amazon delivers manufacturer information as well as other related content such as photographs, videos and reviews.
  4. Brand their content in line with their business.
  5. Distribute information via different channels including house files.
    • People turn to Google for answers. Also, Google has YouTube, Google Alerts, Google+ followings and house files across their other products.
    • Amazon uses their house file, search and devices to deliver and cross-promote products to their audience and keep them returning.

  Google and Amazon are content curation giants because they publish other people’s content:

  • Target a specific audience
  • Contain good content
  • Add real value
  • Provide branded context for your information
  • Involve a community
  • Stick to a schedule
  • Credit original content creator

  Content curation secrets you can learn from Google and Amazon:

  1. Leverage the power of other people’s content.
  2. Use data to provide your audience what they want.
  3. Incorporate user input and feedback to improve your content offering.
  4. Watch the competition.
  5. Adapt to new technologies.
  6. Build long-term relationships with your audience.
  7. Socialize your content.

 Source: Google Versus Amazon

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