facebook twitter linkedin email print open share links close share links Many of today’s business challenges revolve around two core topics: navigating digital transformation and retaining talent. The latest insights from MIT Sloan Management Review focus on looking past common…
Younger generations are actually better at telling news from opinion than those over age 50
According to a new analysis from the Pew Research Center, Americans ages 18–49 were more likely to accurately categorize factual statements as facts and opinion statements as opinions.
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You can test your own ability here, no matter your age.
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Read “What is Fake News” at https://guides.libraries.psu.edu/fakenewsFake News: Sources that intentionally fabricate information, disseminate deceptive content, or grossly distort actual news reports.
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Fake News: Sources that intentionally fabricate information, disseminate deceptive content, or grossly distort actual news reports.
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Satire: Sources that use humor, irony, exaggeration, ridicule, and false information to comment on current events.
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Bias: Sources that come from a particular point of view and may rely on propaganda, decontextualized information, and opinions distorted as facts.
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Rumor Mill: Sources that traffic in rumors, gossip, innuendo, and unverified claims.
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State News: Sources in repressive states operating under government sanction.
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Junk Science: Sources that promote pseudoscience, naturalistic fallacies, and other scientifically dubious claims.
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Clickbait: A strategically placed hyperlink designed to drive traffic to sources that provide generally credible content, but use exaggerated, misleading, or questionable headlines, social media descriptions, and/or images.
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Consider the source (to understand its mission and purpose)
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Read beyond the headline (to understand the whole story)
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Check the authors (to see if they are real and credible)
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Assess the supporting sources (to ensure they support the claims)
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Check the date of publication (to see if the story is relevant and up to date)
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Ask if it is a joke (to determine if it is meant to be satire)
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Review your own biases (to see if they are affecting your judgement)
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Ask experts (to get confirmation from independent people with knowledge).
Fact-checking The sites below generally review specific news stories and claims.
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Can be used to look up quotes and research authors of articles to see their professional credentials.
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Displays news coverage from “left”, “right”, and “center” sources. Use with caution as the categories are generated by users and reflect public perceptions of each news source rather than any actual bias in the individual articles displayed.
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A product of the Annenberg Public Policy Center, this site is terrific for checking up on political claims.
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Fake news database, tasked with “tracking fabricated news created to mislead”
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The Pulitzer Prize-winning Politifact researches the claims of politicians and checks their accuracy.
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One of the oldest debunking sites on the Internet, Snopes.com focuses on widely circulating urban legends, news stories and memes.
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Hoax-Slayer specifically focuses on email hoaxes, identity theft scams and spam.
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Focused primarily on political stories.
With the advent of the Internet and social media, news is distributed at an incredible rate by an unprecedented number of different media outlets. How do we choose which news to consume? Damon Brown gives the inside scoop on how the opinions and facts (and sometimes non-facts) make their way into the news and how the smart reader can tell them apart
Younger generations are actually better at telling news from opinion than those over age 50
According to a new analysis from the Pew Research Center, Americans ages 18–49 were more likely to accurately categorize factual statements as facts and opinion statements as opinions.
-
You can test your own ability here, no matter your age.
-
Read “What is Fake News” at https://guides.libraries.psu.edu/fakenewsFake News: Sources that intentionally fabricate information, disseminate deceptive content, or grossly distort actual news reports.
-
Fake News: Sources that intentionally fabricate information, disseminate deceptive content, or grossly distort actual news reports.
-
Satire: Sources that use humor, irony, exaggeration, ridicule, and false information to comment on current events.
-
Bias: Sources that come from a particular point of view and may rely on propaganda, decontextualized information, and opinions distorted as facts.
-
Rumor Mill: Sources that traffic in rumors, gossip, innuendo, and unverified claims.
-
State News: Sources in repressive states operating under government sanction.
-
Junk Science: Sources that promote pseudoscience, naturalistic fallacies, and other scientifically dubious claims.
-
Clickbait: A strategically placed hyperlink designed to drive traffic to sources that provide generally credible content, but use exaggerated, misleading, or questionable headlines, social media descriptions, and/or images.
The International Federation of Library Associations and Institutions (IFLA) published a summary in diagram form to assist people in recognizing fake news.
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Consider the source (to understand its mission and purpose)
-
Read beyond the headline (to understand the whole story)
-
Check the authors (to see if they are real and credible)
-
Assess the supporting sources (to ensure they support the claims)
-
Check the date of publication (to see if the story is relevant and up to date)
-
Ask if it is a joke (to determine if it is meant to be satire)
-
Review your own biases (to see if they are affecting your judgement)
-
Ask experts (to get confirmation from independent people with knowledge).
Fact-checking The sites below generally review specific news stories and claims.
-
Can be used to look up quotes and research authors of articles to see their professional credentials.
-
Displays news coverage from “left”, “right”, and “center” sources. Use with caution as the categories are generated by users and reflect public perceptions of each news source rather than any actual bias in the individual articles displayed.
-
A product of the Annenberg Public Policy Center, this site is terrific for checking up on political claims.
-
Fake news database, tasked with “tracking fabricated news created to mislead”
-
The Pulitzer Prize-winning Politifact researches the claims of politicians and checks their accuracy.
-
One of the oldest debunking sites on the Internet, Snopes.com focuses on widely circulating urban legends, news stories and memes.
-
Hoax-Slayer specifically focuses on email hoaxes, identity theft scams and spam.
-
Focused primarily on political stories.
With the advent of the Internet and social media, news is distributed at an incredible rate by an unprecedented number of different media outlets. How do we choose which news to consume? Damon Brown gives the inside scoop on how the opinions and facts (and sometimes non-facts) make their way into the news and how the smart reader can tell them apart
The Death of Microsoft’s LinkedIn’s SlideShare
In 2016, SlideShare had over 70 million unique visitors per day, and it was listed by Alexa as one of the top 100 most visited websites in the world. At its peak, it was such a powerhouse that Obama used the network to post his birth certificate. It also stood for years as a premier B2B social channel: In 2015, author and marketing expert Jay Baer referred to it as “content marketing’s secret weapon.”
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Top content creator and SlideShare investor Dave McLure hasn’t posted to the channel in over 11 months.
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HubSpot, the content marketing powerhouse that posted over 60 presentations in 2017 and reached over 500,000 users, has posted only once in 2018, reaching a total of just over 1,000 users.
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So what has caused this exodus of power users and decline in social-media prominence? A perfect storm of shifting parent-company priorities, insufficient revenues, and a user base largely outside of the US.
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Kit Seeborg, author of Present Yourself: Using SlideShare to Grow Your Business, was responsible for most of the content curation the users loved, she stressed how important human curation was to SlideShare.
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The curated content was a huge hit. It was also one of the drivers of SlideShare’s email list, which, at the time of LinkedIn’s acquisition of SlideShare in 2012, was growing by 250,000 new subscribers each week. After the sale to LinkedIn, the curation process remained a critical part of community-building, until 2016, when the program was ended. Since then, the homepage has changed very little, which was a major clue to marketing insiders that LinkedIn was giving up on SlideShare.
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During 2016, the team of editors who had been curators for SlideShare were moved off the product to support other LinkedIn projects, such as Pulse. The SlideShare company page on LinkedIn is now blank, with only a few remaining engineers listed as employees.
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Host your own content. There are new plugins for websites which allow you to host your slides on your own website and allow easy sharing and embedding.
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Microsoft may create a social PowerPoint for 365. That is speculation, but now that LinkedIn is owned by Microsoft, and with the recent move to put Office in the Cloud, we could potentially see a new social aspect of PowerPoint in the future.
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Use Prezi. It’s an alternative to SlideShare, but it does require you create content in Prezi’s own software rather than in PowerPoint; that requirement can be a pain for some.
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Use Google or Dropbox or ISSUU document sharing with their built-in presentation handling.
- First, traffic to Slideshare has fallen off considerably. This is despite the fact that three-quarters of all content marketers are creating more content than ever, according to the Content Marketing Institute and MarketingProfs. To be sure not all of that content is in the form of presentations and ebooks that are found on Slideshare.
- Second, Slideshare has jettisoned their editorial team, for the most part. At its apex, part of Slideshare’s appeal was its curation, including regular promotion of new and interesting presentations to the site’s home page in the “Today’s Top Slideshares,” “Featured Slideshares,” or “Trending in Social Media” sections.
- Third, Slideshare now appears to be making puzzlingly awful customer experience decisions. I have no idea if this is correlation or causation.
Best Social Media Automation Tools to Boost Traffic
- What makes this one of the best social media automation tools?
- What should I be concerned about?
- First, third party content is not content that you have to write yourself. You may be pressed for time in coming up with original content, but want to make sure that you are maintaining a consistent social media presence. That’s where third- party content comes in. Well curated third party content can reinforce your messages in your original content. B2B Marketing Solutions suggests that you make this a part of your marketing strategy because you want to be a trusted source of valuable information. Not all of this information has to come from content that you generate.
- Second, third party content can add valuable information to your social media walls without you needing to write it. Social-tribe suggests that third party content can add value as long as it holds relevance to your target audience. Sharing someone else’s article can help you publish this valuable information for your readers, increase your credibility and also increase your followers.
- Third, this falls into the category of making sure that your content isn’t just bombarding your followers with sales pitches. Neil Patel recommends that when sharing content to your social media accounts, 80% should be social, rather than sales.
- The social content draws in your audience and makes sure that they’re not exhausted by a constant sales pitch, leading you to see more audience attrition.