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November 18, 2018

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Managing content

Managing content as an asset to achieve marketing goals of reaching, converting and engaging target audiences.

Steps to great content marketing

Put content at the heart of your marketing
Find the intersection with your brand and audience
Define your content marketing strategy
Create content for each stage of your purchase cycle
Build a content hub for your audience
Maximize visibility and share-ability through Social Media
Measure and improve using analytics

More content marketing news

Michael Stuart

Mike’s experience in the technology industry is quite extensive. During his career, he has had the good fortune of serving both as a designer of complex enterprise applications and as a corporate executive. Read More…

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