According to a new analysis from the Pew Research Center, Americans ages 18–49 were more likely to accurately categorize factual statements as facts and opinion statements as opinions. You can test your own ability here, no matter your … [Read more...]
Top Content Creators use the title “How a Brand Does Something”
Top Content Creators often use articles with a title similar to the following template:How (Brand) Is Doing (Something) to Achieve (Result) to Draw a Bigger Audience Why this content model works | (name-jacking) Brand … [Read more...]
Artificial Intelligence For Marketing
Artificial Intelligence For Marketing The ways that businesses operate today is not the same as 30 years’ ago. Today, businesses operate based off data-driven reasoning. With that, one of the most effective means to generate revenue growth is … [Read more...]
Referral spam is compromising the accuracy of most Google Analytics reports!
What Google referral spam is, how to identify it in your reports, methods to clean up historical reports and prevent referral spam from effecting reports in the future.Starting in 2014, there was a full-frontal assault of fake referral spam … [Read more...]
Dell is winning fans with Influencer Marketing
Brands' relationships with influencers are becoming more important, especially on social media.Dell is winning fans by building real hand picked relationships to capitalize on social's most sought-after leaders Creating longstanding, deep, and … [Read more...]
Younger generations are actually better at telling news from opinion than those over age 50
A new analysis from the Pew Research Center, Americans ages 18–49 are more likely to accurately categorize factual statements as facts and opinion statements as opinions. You can test your own ability here, no matter your age. Read "What is … [Read more...]
Landing Pages Tips That Convert
What goes into a successful landing pages: 1. Create Landing Pages for the Different Stages of the Sales Cycle The same offers and content won’t be relevant to all your leads. Consider what someone who just discovered your company would be … [Read more...]
What About Content and Influencer Marketing
Photo by stefanomaggiInspired by the need to scale content marketing performance, a growing number of marketers are creating better quality content that gets:shared more often, reaches more prospects and grows their influencer network … [Read more...]
Will Paid Links Will Destroy Good Content?
Quality is paramount to the success of content marketing; as opposed to older and more traditional forms of marketing, successful content marketing is entirely dependent on good ideas, true originality, and most importantly, giving something of value … [Read more...]
Organic Search Drives 51% Of Traffic and Social Only 5%
A new BrightEdge study found organic search drives 51 percent of all visitors to B2B and B2C websites, trumping all other non-organic search channels, including paid search (10%) and social (5%). Traffic Sources:BrightEdge went beyond breaking down … [Read more...]