A new analysis from the Pew Research Center, Americans ages 18–49 are more likely to accurately categorize factual statements as facts and opinion statements as opinions. You can test your own ability here, no matter your age. Read "What is … [Read more...]
Landing Pages Tips That Convert
What goes into a successful landing pages: 1. Create Landing Pages for the Different Stages of the Sales Cycle The same offers and content won’t be relevant to all your leads. Consider what someone who just discovered your company would be … [Read more...]
What About Content and Influencer Marketing
Photo by stefanomaggiInspired by the need to scale content marketing performance, a growing number of marketers are creating better quality content that gets:shared more often, reaches more prospects and grows their influencer network … [Read more...]
Will Paid Links Will Destroy Good Content?
Quality is paramount to the success of content marketing; as opposed to older and more traditional forms of marketing, successful content marketing is entirely dependent on good ideas, true originality, and most importantly, giving something of value … [Read more...]
Organic Search Drives 51% Of Traffic and Social Only 5%
A new BrightEdge study found organic search drives 51 percent of all visitors to B2B and B2C websites, trumping all other non-organic search channels, including paid search (10%) and social (5%). Traffic Sources:BrightEdge went beyond breaking down … [Read more...]
Landing Page Fixes and Upgrades
Many companies find it easy to forget about the most important factor in almost any internet marketing campaign: their landing pages. Recent research from thousands of landing pages suggests that several relatively simple adjustments to existing … [Read more...]
What is Bounce Rate
Bounce rate is the percentage of visits that go only one page before exiting a site. These visitor actions will be identified as a bounce from your site and typically signal that the visitor’s expectations were not met.Clicks the back button Closes … [Read more...]
What is A/B Testing?
A/B testing is a simple way to test changes to your page against the current design and determine which ones produce positive results. A/B testing is exactly what it sounds like: you have two versions of an element (A and B) and a metric that defines … [Read more...]