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Amplified Content Marketing

by Michael Stuart

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SEM

Younger generations are actually better at telling news from opinion than those over age 50

Curated December 18, 2018 by Staff Editor

According to a new analysis from the Pew Research Center, Americans ages 18–49 were more likely to accurately categorize factual statements as facts and opinion statements as opinions. You can test your own ability here, no matter your age. Read “What is Fake News” at https://guides.libraries.psu.edu/fakenews Fake News: Sources that intentionally fabricate information, disseminate deceptive […]

Filed Under: News Tagged With: API, content, Email, events, generate, google, linkedin, people, pr, quotes, SEM, Social Media, spam, stories, story, success

Top Content Creators use the title “How a Brand Does Something”

Curated December 17, 2018 by Staff Editor

Top Content Creators often use articles with a title similar to the following template: How (Brand) Is Doing (Something) to Achieve (Result) to Draw a Bigger Audience        Why this content model works | (name-jacking) Brand name recognition Nielsen wanted to determine why people purchased specific products. What did it find? Brand! Influencer involvement […]

Filed Under: News Tagged With: blog, brand, business, content, Email, influencers, marketing, people, pr, SEM, Social Media, strategy, top

Artificial Intelligence For Marketing

Curated December 16, 2018 by Staff Editor

Artificial Intelligence For Marketing The ways that businesses operate today is not the same as 30 years’ ago. Today, businesses operate based off data-driven reasoning. With that, one of the most effective means to generate revenue growth is through marketing. Now, if a company wants to take their success to new heights, they need to […]

Filed Under: News Tagged With: ads, brand, business, content, Conversion, Digital Marketing, Email, Facebook, generate, marketing, pr, SEM, success, website

Referral spam is compromising the accuracy of most Google Analytics reports!

Curated December 7, 2018 by Staff Editor

What Google referral spam is, how to identify it in your reports, methods to clean up historical reports and prevent referral spam from effecting reports in the future. Starting in 2014, there was a full-frontal assault of fake referral spam masquerading as legitimate website visitors compromising the accuracy of our Google Analytics reports! While we […]

Filed Under: News Tagged With: blog, business, Conversion, events, google, landing page, pr, SEM, SEO, spam, success, top, website, Websites

Dell is winning fans with Influencer Marketing

Curated December 3, 2018 by Staff Editor

Brands’ relationships with influencers are becoming more important, especially on social media. Dell is winning fans by building real hand picked relationships to capitalize on social’s most sought-after leaders Creating longstanding, deep, and mutually-beneficial relationships with social influencers which they manage. Influencers need to clearly see what kind of relationship it is, and the value […]

Filed Under: News Tagged With: API, blog, brand, content, content marketing, events, influencer marketing, influencers, marketing, people, pr, SEM, Social Media, stories, success, top

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Managing content

Managing content as an asset to achieve marketing goals of reaching, converting and engaging target audiences.

Steps to great content marketing

  • Put content at the heart of your marketing
  • Find the intersection with your brand and audience
  • Define your content marketing strategy
  • Create content for each stage of your purchase cycle
  • Build a content hub for your audience
  • Maximize visibility and share-ability through Social Media
  • Measure and improve using analytics

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Michael Stuart

Mike’s experience in the technology industry is quite extensive. During his career, he has had the good fortune of serving both as a designer of complex enterprise applications and as a corporate executive. Read More…

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