Amplified Content Marketing

by Michael Stuart

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Attracting Audience Attention

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How to Attract an Audience with Creating Captivating Content

 
 

To be successful, every business has to tell its stories.

These days, such stories are usually told through posting content online in blogs, articles and social media.
  • But just pushing content onto the web is meaningless if it doesn’t interest the audience. In an online world bursting with billions and billions of pages of content — with new content being added every minute.
  • how do you ensure you’re creating compelling content that generates views?
  • Whether it’s defining the details that will capture interest, timing your posts to grab the most views or choosing the right venue for your message, there are strategies that will help your online voice be heard.

1. Cater Content To Customers

As a printing company, our target companies are other businesses that need printed collateral, as well as individuals that have a specific need. Content about our latest printer is not effective. However, design tips or examples for wedding invitations, how-tos, or graphic design tips for other businesses will create value that organically leads to sales. Your content does not have to revolve specifically around your goods or services. Rather, cross-pollenating your content into the desired industries you would like to sell to is an effective way to create value and sales. – Brandon Stapper, Nonstop Signs
 

2. Choose The Best Platform For Each Message

Different channels accomplish different types of engagement. Facebook is great for showing company culture. We find images and behind-the-scenes videos get the most likes and shares. For Twitter, we’re testing tweets that are story driven; you create a thread, and each tweet links to different content that threads up around a point. This is a great way to repurpose multiple pieces of content, and it drives conversation with people commenting on tweets. Instagram is obviously image and video driven. The trick with Instagram is choosing the right hashtag to get the right visibility. If you’re looking for leads, you’ll need users to download an asset that’s useful. We’ve been doing checklists on how to do something accompanied by a case study that proves it works. – Kerry Guard, MKG Marketing
 

3. Write Step-By-Step Guides

I’ve noticed that some of our best content is how-to guides that show users a step-by-step process on how to implement something on their own website. This has helped gear us to becoming more of a resource-based blog where customers can find information on how to make their own sites better. Find out what guides your customers want and write a detailed, step-by-step process that will help them. You can even turn some of your most popular ones into content upgrades in exchange for email addresses. – Jared Atchison, WPForms
 

4. Round Up The Experts

When producing content, a helpful strategy is to include experts with relevant experience on the particular topic you are producing content around. By including these experts and their take on a specific issue, you’re providing them with a platform to share their thoughts and ideas and increasing your chances of them sharing your content with their audience — “seeding” the content with additional readers. If the content is well-received, the results will compound from there. – Brandon Pindulic, OpGen Media
 

5. Answer The Questions You’re Always Asked

Answering tough questions about our industry has been a boon for traffic to our site. Some of our top-performing pieces are articles on how much an app costs to build and on how much money an app can make. Think about the questions clients or potential clients ask you all the time, and then go and create blog posts to answer those questions. – Ryan D Matzner, Fueled
 

6. Take On Trending Topics In Your Industry

I’ve noticed that the content that tends to get the most engagement on my company’s blog and my social media channels is around topics that are disruptive to the industry. For example, in the digital marketing industry, some of my most shared and engaging content dealt with new trends, such as voice search and mobile AMP (accelerated mobile pages). The keys for greater engagement and cultivating thought leadership are to provide helpful context and actionable information that empowers your readers. Don’t be a journalist, be a thought leader instead! – Kristopher Brian Jones, LSEO.com

7. Pitch Solutions, Not Products

No one wants to hear your sales pitch. No one is as excited about your product as you are. What they want to see is someone like them who’s struggling with the same issues. Then they want to see you fix those issues. Case study marketing is the way to go. It’s organic, it’s not just about you and others want to share it. At Enlighten we spend a remarkable amount of time working with clients after the sale to follow up and document the successes. These successes become inspiration for others that see them. Case studies have people asking you for help rather than you asking them for business. – Jeremy Jacobs, Enlighten

8. Integrate Insightful Interviews

Interviews are a great way to generate traffic to your site. Find people in your industry to interview and send them a few questions. You can then post your article in a question-answer format and optimize it for SEO. The trick is to find people that your audience is interested in learning from and asking them questions the audience would like to know. You can create a poll on your site to find out who your audience would like featured on your site. – Chris Christoff, MonsterInsights
 

9. Livestream For Authenticity

Content that receives the most engagement for us is livestreaming on Instagram. For instance, after I released my most recent book, I did a handful of Instagram livestreams with other entrepreneurs, and each segment received more engagement than any other type of content marketing we produced. Livestreaming is the most transparent way to showcase your knowledge and expertise without sounding scripted or rehearsed. – Kristin Kimberly Marquet, Creative Development Agency, LLC

10. Tap Into Holiday Spirit

Is there an important date or popular holiday coming up? Injecting your brand (in an authentic way) allows you to take advantage of its popularity. Posting content that taps into the interest of a given date almost always guarantees fantastic engagement. Holidays such as Christmas or Valentine’s Day are obviously days you want to take advantage of. You can also time your content to coincide with the release of a popular movie or more niche holidays, such as “National French Fry Day” or “Star Wars Day.” Timing your content to highlight special days allows for predictability. It’s simple, and you can easily track results. It also allows you to tap into niche or international audiences that you may not otherwise reach. – Shu Saito, Fact Retriever
 
 
 
mike stuart, 1stonline.us
 

Referral spam is compromising the accuracy of most Google Analytics reports!

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What Google referral spam is, how to identify it in your reports, methods to clean up historical reports and prevent referral spam from effecting reports in the future.

Starting in 2014, there was a full-frontal assault of fake referral spam masquerading as legitimate website visitors compromising the accuracy of our Google Analytics reports!
While we thought Google would fix it, a solution still has not arrived, and so we are on our own.

The problem was, and still is, most marketers don’t know what referral spam is, how to spot it, or how to remove it.

  • This presents a major problem when businesses and marketers begin using these inaccurate Google Analytics reports to make conversion rate optimization decisions on A/B tests, landing page optimization, and more.
  • Worse yet, many marketers are unknowingly presenting traffic numbers to bosses and stakeholders that could be off by up to 60%!
  • There are a few proven strategies to eliminate Google Analytics referral spam.

What Is Referral Spam?

  • The majority of referral spam never actually visits your website which is why some marketers refer to it as “Ghost” spam. Even though this traffic never visits your website it still appears in your reports as legitimate traffic affecting total sessions, bounce rate, time on site, conversion rates and more.
  • On small business websites, this traffic can account for over 60% of daily sessions which causes major problems in month-to-month reporting, A/B testing, or other conversion rate optimization tests.
  • If this traffic never visits your website, why does it show up in Google Analytics?
  • The spammers use a Google developer tool called the Measurement Protocol.
     Among other legitimate uses, this allows developers and businesses to track behavior of their customers from a wide variety of different offline data sources and send that raw data to their Google Analytics account. Unfortunately, this also opens the door for crafty spammers to force raw data into Analytics accounts by randomly attacking UA tracking codes, completely bypassing the website.

referral-spam

How to Identify Referral Spam

  • There are a lot of ways to identify referral spam but the quickest is to review your traffic reports by clicking Acquisition > All Traffic > Source/Medium.
  • If the referring domain URL isn’t a big enough giveaway of the traffic source being spam, simply visiting the URL should remove all doubt.

How to remove Fake Traffic From Google Analytics?


Three filters will block most future traffic from domains which are currently known to send referral spam.

First filter click the Admin tab, select your Filtered View, click Filters, and enter a name for your filter keeping in mind there will be several.
In the Filter Pattern field, copy and paste the string below:

  • dailyrank|100dollars-seo|semalt|anticrawler|sitevaluation|buttons-for-website|buttons-for-your-website|-musicas*-gratis|best-seo-offer|best-seo-solution|savetubevideo|ranksonic|offers.bycontext|7makemoneyonline|kambasoft|medispainstitute
  • Since there is a character limit to the Filter Pattern field create a second filter: 127.0.0.1|justprofit.xyz|nexus.search-helper.ru|rankings-analytics.com|videos-for-your-business|adviceforum.info|video—production|success-seo|sharemyfile.ru|seo-platform|dbutton.net|wordpress-crew.net|rankscanner|doktoronline.no|o00.in
  • Third Filter: top1-seo-service.com|fast-wordpress-start.com|rankings-analytics.com|uptimebot.net|^scripted.com|uptimechecker.com

The fourth is a Hostname Filter.
  • This can be seen in your Network report by clicking Audience > Technology > Network and selecting the Hostname tab.
  • The Hostname Filter eliminates this spam from your reports by including only the traffic that reaches your website by requesting your actual domain name.
  • The difference here is you must select Include, choose Hostname for the Filter Field and enter your hostname in the Filter Pattern.

How Do I Clean Old Google Analytics Reports?

  • While the above mentioned filters will only fight future referral spam, you can still remove spam from historical reports using a single Custom Segment.
  • Acquisition > All Traffic > Source/Medium. Once there, click + Add Segment > + New Segment and recreate the four filters above as a single Custom Segment.
  • Click Conditions, and on the first filter select Hostname > Matches Regex and enter the hostname(s) you used in your fourth filter above.

Click the + Add Filter button.

  • Source > Matches Regex and paste the same list of spam domains from the first filter you created.
  • Click the OR button and repeat this filter two more times with the respective list of spam domains.

Notice the circular graph to the right reflect a smaller amount of traffic. This is the amount of site traffic that remains after all referral spam has been removed. Once you save this filter, you can apply it to any report and any time frame.



THE EASIER ALTERNATE METHOD

Google Analytics spam shows up with bogus referrers, events, and other junk data. Referral spam in web analytics reports has been around for a long time, but it started showing up in Google around the end of 2014. Google is working on the issue and seems to be blocking some of it, but new spam continues to crop up. This method will stop current spammers, and can be re-run again in the future as new spammers arise.

This tool will automatically insert filters to block new referral spam: https://www.quantable.com/ga-filter/spam-filter.php

It uses two different methods in combination:
  • Blocking analytics calls from sites other than your own (or other hosts you select, the tool will walk you through the sites calling your GA). This eliminates most of the so-called “ghost” referrals where your site was never involved in the measurement calls.
  • Explicitly blocking other spammers that get around the hostname-limitation method. Usually these are bots that actually are hitting your site and firing the GA sensor as normal but are still junk traffic that we’d all like to filter out. If you already have existing spam filters these new filters should not conflict with them.


ANOTHER ALTERNATE METHOD WITH MORE OPTIONS

  • This tool lets you automatically create and link referral spam filters to your Google Analytics profiles.
  • The list of spam sources is derived from friends at Lone Goat and Analytics Canvas.
  • To create and link these filters, you will need EDIT access in the Google Analytics accounts you want to modify.
  • This tool will only allow you to access privileged accounts.
  • Note that any existing filters with the names sa_Spam_filter_#N will be updated if there is a mismatch.




Sources:
www.simoahava.com/analytics/spam-filter-insertion-tool
blog.kissmetrics.com/removing-google-analytics-referral-spam
www.quantable.com/analytics/google-analytics-referral-spam-filter-wizard

Good marketing nowadays revolves around inbound marketing. And the good news is

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Good marketing nowadays revolves around inbound marketing. And the good news is that if you have a blog, you are already on your way toward creating a great inbound marketing strategy.
Iinternet marketing gameplan by http://www.1stonlinetech.com
Checklist for Launching an Inbound Marketing Plan in WordPress
1) Attract: Get to know your ideal target audience and create content that speaks directly to them by solving their biggest pain points and uses a language they can relate to.
2) Convert: Convert your visitors into leads by capturing their contact information
  • Include forms on your site where visitors can submit their information such as their name and email address.Tools: PopUp Pro, LeadIn, SideOffer
  • Include calls-to-action which will encourage visitors to take action such as share your content on social media, sign up for your free offer or download a free resource.Tools: MaxButtons, Inbound Now
  • Create dedicated landing pages where you can expand on your offer and describe all the benefits. Include a form where users submit their information.Tools: Unbounce Landing Pages, WordPress Landing Pages
3) Close: Convert leads into actual customers.
  • Use CRM software to keep track of all the important details and interactions with your contacts.Tools: HubSpot CRM
  • Analyze. Use analytics software such as Google Analytics or Crazy Egg to understand how visitors are interacting with your website and how well your sales team is doing.Tools: Google Analytics, CrazyEgg, KISSMetrics
  • Automate. Use email and marketing automation to further build trust with contacts who aren’t ready to buy yet and to target the right message that relates to the needs and the lifecycle stage of each lead.Tools: MailChimp, Active Campaign, ConvertKit
4) Delight: Continue to engage with your customers by creating new offers and gradually transform them into your loyal fans which will act as your promoters.
  • Use surveys . Ask for feedback to ensure you are giving your customers what they want.Tools: PollDaddy, SurveyMonkey
  • Use smart calls to action and smart content. Make sure your calls to action and your content is geared towards your ideal content based on their interests and their lifecycle stage.
  • Social Monitoring. Keep track of social conversations and reach out with relevant content when your customers ask a question.Tools: Hootsuite, Cyfe, Simply Measured

There are five core ideas behind inbound marketing:
  • Content Creation and Distribution. Creating content that is bound to attract your ideal clients by solving their immediate problems, concerns, and needs then sharing that content far and wide
  • Lifecycle Marketing. Ideally, you want your targeted leads to become your biggest fans who will go on to spread the word about you. However, they don’t just appear out of nowhere. Each lead you attract through inbound marketing will start off as a stranger. The goal is to transform each of those leads into a repeat visitor, who will become your customer and then promoter.
  • Personalization. We established that your content needs to speak to your ideal customer. As time progresses, you will learn more and more about their specific needs and then you can utilize that knowledge to further refine your content.
  • Multi-channel. Inbound marketing is not tied to one specific platform, rather it approaches people where they are, on the platform in which they feel most comfortable interacting with you.
  • Integration. Creating content, sharing the content across different channels and analyzing how well that content is doing – all that integrates together to allow you to put your focus on publishing the right content in the right place at the right time.
By focusing your efforts on inbound marketing, you are no longer a noise they’ve learned to tune out. Instead, your message becomes something they want to hear, something they want to learn more about, and that’s hard to ignore.
How Does it Work?
When it comes to inbound marketing, there are 4 key actions you need to take to capitalize on your marketing strategy.
Attract Even though you might think you want to be found by as many people as possible that is not the right course of action. You want to be found by people who are most likely to become leads and ultimately, your ideal customers.
Some of the most important tools to attract them to your site include:
  • Blogging. If you already have a blog, then you have an excellent start. Blogging is one of the easiest methods to create content that speaks and educates your target audience.
  • SEO. In today’s day and age, each and every one of your customers will begin their search online — either to find out how to solve a particular problem, compare products and services, or to find out more about a particular product. As a website owner, you should focus your efforts on selecting the right keywords and then create content, build links, and optimize pages around those terms.
  • Pages. In correlation to blogging and SEO, the static pages on your website should be optimized for your target audience as well. Rather than simply stating what you offer in dry corporate–speak, you need to speak directly to your target audience by explaining how you can help solve their needs in a language that they can relate to.
  • Social Publishing. Social media should be a natural extension of your blog. This is where they get to see the face behind the brand so do your best to represent your website in the best light. Aside from sharing relevant and valuable content, share content you know your audience would benefit from and don’t forget to engage in the conversation. This means responding to any questions you might get on social media as well as encouraging and being a part of the conversation.
Convert Now that you have their attention, it’s time to convert those visitors into leads. This involves gathering their contact information. Ideally, you will have their full name, address, and email. At the very least, you can get by with just their email address.
When it comes to converting visitors to leads, the best assets include:
  • Forms. These are usually email signup forms where you ask for their email (most often their name, too) in exchange for a download. A good place to feature a signup form is below a blog post or in your sidebar, and to repeat it again in the footer of your website. As with anything, your forms should be easy to fill out and stand out from the rest of your content.
  • Calls-to-Action. Calls-to-Action or CTAs are buttons or links that encourage your visitors to take action with words such as “Download my Checklist to Complete XYZ” or “Sign up for a live workshop.” Sometimes they include a form, and often they lead to a separate form where visitors can submit their information.
  • Landing Pages. Landing pages serve a specific purpose–and that is to convert visitors to leads. This is where you expand on the offer in the call-to-action and where you include another form where the user can submit their information. The information submitted on the landing page can be as simple as a form including a name and an email field, or it can be somewhat longer including more specific information that can be used by your sales team. Landing pages should not include anything else other than your offer and the form so distractions are minimized.
Once your visitors have filled out the form on your site, they become contacts. It’s your responsibility to keep track of those leads in one place by using a custom marketing database. Make sure that every interaction you’ve had with your contacts is documented and that it makes sense for you. In the long run, that information can be used to optimize your future interactions with leads and visitors.
Close The next step in inbound marketing strategy is to convert your contacts into actual customers. This can be achieved through various marketing tools which include:
  • CRM Software. Customer Relationship Management software allows you to keep track of all the important details about all your contacts, companies, and deals in your sales pipeline. Above all, it makes it easy to get in touch with your ideal audience at the right time.
  • Closed-loop Reporting. This allows you to analyze your marketing efforts and see which one of those methods works best to bring in new leads, how well your sales team is doing to convert those leads into customers, and much more. When you integrate this with your CRM software you can have a snapshot of your marketing strategy at a glance at all times.
  • Email. If your visitors aren’t ready to become clients yet, email can be an effective tool to build trust and ease their decision to make a purchase.
  • Marketing Automation. This includes creating a series of automated email messages that relate to the needs and the lifecycle stage of each lead. The content of the messages will be different depending on where and when a visitor actually converted into a lead and that’s one of the biggest benefits of inbound marketing.
Delight At this stage of your inbound marketing plan, your tools should include:
  • Surveys. Asking your current customers for feedback is the best way to ensure you are providing them with what they are looking for instead of randomly guessing and hoping to hit the target.
  • Smart calls-to-action. By smart, I mean calls-to-action that are specific to your ideal customer depending on the lifecycle stage.
  • Smart content. Content that is geared towards your ideal customers’ interests and challenges written in a language that’s familiar to them.
  • Social Monitoring. This is also sometimes called Social Listening, which refers to actively keeping track of social conversations that matter to you, listening to customers’ questions and comments, and then reaching out to them with relevant content.
What Goes Into an Inbound Marketing Plan?
Creating remarkable content Long gone are the days when it was enough to churn out content filled with keywords. The competition is tough and you need to make sure your content stands out from the rest. This comes by creating content that is targeted to your ideal buyer persona – content that inspires, entertains, provokes, and educates.
Using the power of visuals In the age of short attention spans, images really do speak more than words. A number of studies have shown that the average attention span is just 8 seconds so make sure those 8 seconds count. Creating highly engaging visual content that begs to be shared is a good way to get the attention of your target audience. This includes not only photos but infographics, slideshows, videos – anything that will make you stand out from your competition.
Mastering CTA Your Calls-to-Action shouldn’t be ignored. Spend as much time on crafting compelling CTAs as you do on creating your content and your visuals. The last thing you want is to spend hours on an epic blog post and infographic only to have people leave your site because your CTA wasn’t clear, or worse, weak.
Utilizing the power of analytics You won’t know how it works unless you gather and measure data. It’s important to know which pages on your site brought in the most leads, where they clicked, and where they dropped off. Similarly, you want to know how many of your contacts actually turned into customers, at which point on your site they converted, and where they were when they left. You won’t know any of that without analytics software. Google Analytics is great for tracking your website and more sophisticated tools like CrazyEgg can show you exactly where your visitors are clicking.
Implement testing After you have results gathered from analytics, you can start testing different variations of your marketing strategy. This is often referred to as A/B testing and you can set up tests for almost anything, your headlines, your CTAs, content, the color of buttons, and so forth. This is a valuable part of any marketing plan because it lets you tweak until you get that perfect solution that is guaranteed to convert.
Getting the right people on your team As a website owner, you already wear many hats and not all of us are born marketers. Knowing when to bring people on your team to help with your marketing efforts is a smart decision. However, you should be careful to hire those whose skill set not only matches your strategy, but also those whose vision and value align with yours. They should also be ready to continually learn and improve so you can update your marketing plan as your goals grow.
SEO The best way to attract visitors to your site is by optimizing your SEO efforts. By that, I mean researching your keywords and then planning your content around them. However, your SEO efforts should be boosted by using a plugin such as our own SmartCrawl SEO plugin or All In One SEO.
Content Structure Another important factor when it comes to SEO is your content structure. This means setting up a customized permalink structure for your blog as well as creating categories for your content. You can then include categories in your permalinks since URLs are important factors in search rankings. By doing this you inform not only the search engines but your visitors as well how a particular blog post relates to other content on your site.
Image Optimization When it comes to image optimization for inbound marketing you need to make sure that your images are compressed and load fast and that their names include words that can help you get found online. It’s one of the most overlooked aspects of proper inbound marketing and yet the way you handle images matters for several reasons:
  • Image size affects page load time which in turn affects search engine results.
  • Properly named and tagged images can show up in image search results where there is often less competition.
  • Images increase engagement. According to a study done by MarketMeSuite content with images attracted 94% more pageviews than content without images.
  • Enter Media File Renamer. Media File Renamer is a plugin that automatically renames your media filenames depending on their titles. When files are renamed, the references to it such as posts, pages, custom types, and their metadata are also updated.
Social Media Integration Finally, no inbound marketing strategy would be complete without integrating social media. After all, you want your content not only to be found, but also shared on social media so your message can reach even more targeted leads.
  • For the last step, your WordPress website should include social media sharing buttons which make sure your content appears correctly no matter which social network your content gets shared on.
  • For a complete list of the best social media sharing plugins check out our ultimate collection of social media sharing plugins.
source: premium.wpmudev.org/blog/inbound-marketing-checklist/

A Better Way for Social Sharing on WordPress Websites

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Blog Banner Image

Content with relevant images or content with visually stimulating images, is likely to generate 94% more views and shares on social networks, than content without appropriate images.

  • While adding an image is an easy task, what you need to keep in mind, is that all social networks operate differently. Thus, a single image size may not work across all platforms and it’s likely that you would need to create a new image for each social network.
  • In this post, we will explain to you, how you can optimize your social media images in WordPress by using Yoast SEO plugin, so that you can create images that are optimized correctly and can be shared on different social networks.


WordPress SEO Plugin By Yoast

  • if the Open Graph tags are not specified when you share a URL on Facebook, Twitter or Google+, than the social networks try to fill in the gaps by themselves.
  • While doing so, sometimes the social networks pick up a wrong image and display it with your content or in some cases, the image might get cut, due to wrong image size.
  • If you have faced this problem and want to avoid such a blunder in future, WordPress has a quick and easy solution in the form of Yoast SEO Plugin.
  • Yoast  is the most popular WordPress SEO plugin and includes everything from a snippet preview, to a page analysis functionality feature, which helps you optimize your page content, images, title, meta descriptions and more.
  • If you are using Yoast SEO plugin in WordPress, you can optimize the images of your post individually, on Facebook, Twitter or Google+ in no time!

First configure your website’s Facebook, Twitter and Google+ accounts with the social area of your WordPress SEO setting.

It is important because, Yoast’s social settings help Google to learn about your social profiles. In addition, it also helps you to format your content and gives you a preview of how your content will be displayed in search engines and social networks, before it goes live.

A 5 step procedure for setting up your social profile on Yoast:

#Step 1:
  • In your WordPress dashboard, scroll down and select the “SEO” button.
yoast-seo-titles-and-metas

Step 2:
  • Under Yoast SEO heading, click on the “Social” tab.
social-tab-wordpress

Step 3:
  • A] Next, click on the “Facebook Tab” and check the box next to “Add Open Graph meta data“. Click on “Upload Image” to set a default image URL, then check if the “currently connected Facebook admin” is appropriate and click on “Save Changes” button.
facebook-tab-social-yoast
  • B] Likewise, click on the “Twitter Tab” and check the box next to “Add Open Graph meta data”. Select “the default card type to use” from the drop-down and click on “Save Changes”
twitter-tab-social-yoast
  • C] Next, click on the “Google+ Tab” and check the box next to “Add Open Graph meta data”. Add your “Google+ account URL” and click on “Save Changes.”
google-tab-social-yoast
  • D] Once the “Open Graph” is activated, the Yoast plugin will create your Open Graph tags, where you can edit your Facebook, Twitter and Google+ titles and descriptions, and also upload images for a particular page or post.

Step 4:
  • A] Open the post you want to change and scroll down till you come to the “ Yoast SEO” box. Then click on the “Social” tab.
social-tab-wordpress
  • B] Here, you will see different “Open Graph” tags for Facebook, Twitter and Google+
yoast-seo

Step 5:

Before you jump to adding these Images, make sure to optimize them using
Tiny PNG’s Website. In most cases, the size is reduced by almost 60%.  Add ‘alt’ text to these images when you upload them.
  • A] To change image, click on “Upload Image”. Please note that the recommended image size for Facebook is 1200 x 628px.
facebook-upload-image
  • B] For Twitter, the recommended image size is 1024 x 512px. Click on “Upload Image”, to select an image of your choice.
twitter-upload-image
  • C] For Google+, 800 x 1200px is the recommended image size. Select “Upload Image” to insert a new image.
google-upload-image
  • D] Finally, check your website’s Facebook, Twitter and Google+ accounts, to see if the changes are implemented. Share this post on Facebook, Twitter & Google + to see how these images render. Also use theOpen Graph Debug Tool to check how your posts are rendering for Facebook.

Review your efforts and measure the results, use A/B testing to compare these changes with your previous setup.

Nirav Dave


Increase Content Creation Without Hiring More People

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One of the biggest concerns facing companies when it comes to their content marketing is how to create enough content to be effective, especially when faced with limitations in people equipped to handle such tasks.

Here are a few ideas to help you increase your production of quality content:

Give your old content a new life

You invested so much time and so many resources, not to mention valuable marketing dollars, into all that content you created. It’s a shame to see it grow old and go to waste. What you may not realize is that a lot of pieces of old content hiding out on your laptop could be once again the talk of the town if you just spend a little time brushing them off and giving them a makeover.

User-generated content

If you’ve done your job right, your customers are talking about your company. Focus on the fans who advocate your brand and chat about your products or services on social media.

Content Curation

Involve your staff in curating content that supports your selling points.

curation photo
Photo by stefanomaggi

Outsource it

If you’re feeling ambitious and looking to create large amounts of content, you might need to consider other ways to extend your resources.

Source: How to Increase Content Creation Without Hiring More People