One of the biggest concerns facing companies when it comes to their content marketing is how to create enough content to be effective, especially when faced with limitations in people equipped to handle such tasks. Here are a few ideas to help you … [Read more...]
What About Content and Influencer Marketing
Photo by stefanomaggiInspired by the need to scale content marketing performance, a growing number of marketers are creating better quality content that gets:shared more often, reaches more prospects and grows their influencer network … [Read more...]
Work Hard to Create Great Content
Getting eyes on your content entails using a combination of SEO (search engine optimization), content curation, social media outreach, optimizing for readability, and email marketing.Content marketing creates brand loyalty by engaging current … [Read more...]
How a Local Business Can Improve SEO
The first step is to find the right keywords that customers use to find you. Fortunately, Google is getting much smarter about understanding how terms can relate to one another.The most valuable thing you can do for your local business is create … [Read more...]
Will Paid Links Will Destroy Good Content?
Quality is paramount to the success of content marketing; as opposed to older and more traditional forms of marketing, successful content marketing is entirely dependent on good ideas, true originality, and most importantly, giving something of value … [Read more...]
Google Maps Easy to Spam
Google invests significant money and man-power to fight system abuse related to Google Maps.CIA MAPWhile they are getting closer, Google Maps seems to need some more anti-spam work done. Other SEO’s mentioned they know people who claim they … [Read more...]
Organic Search Drives 51% Of Traffic and Social Only 5%
A new BrightEdge study found organic search drives 51 percent of all visitors to B2B and B2C websites, trumping all other non-organic search channels, including paid search (10%) and social (5%). Traffic Sources:BrightEdge went beyond breaking down … [Read more...]
HTTPS is good for SEO says Google
HTTPS is just another signal that is being added to more than 200 others. While security is very important, HTTPS is far of greater importance for sites that are processing orders or acquiring user data when visiting. Google will be releasing the … [Read more...]
Google Announces the End of Author Photos in Search
Google is dropping authorship photos from most search results. Up until now, if you verified your authorship through Google+, and Google choose to display it, you might have seen your author photo displayed in Google search results. This included … [Read more...]
5 Steps to Create a Content Marketing Strategy
You need to create content that’s unique-enough to create thought-leadership and compel organic sharing, but also make it relevant-enough to improve key marketing and business metrics. Five steps to developing a content marketing strategy:Step … [Read more...]