It’s important to understand that Google is wary of website inbound links that gain too much popularity, too quickly. Having a comprehensive game plan always works better than silo-ed efforts, even if you use outside firms, have one coordinate the activities of the others. Internet Marketing is an on-going process, not a one time setup, major […]
What is A/B Testing?
A/B testing is a simple way to test changes to your page against the current design and determine which ones produce positive results. A/B testing is exactly what it sounds like: you have two versions of an element (A and B) and a metric that defines success. To determine which version is better, you subject […]
SEO: the evolving search landscape of 2014 and beyond
Learn what the evolving real estate search landscape means for your online visibility and lead generation in this discussion featuring Patrick Ambron, CEO and co-founder, BrandYourself; Jeb Griffin, director, strategy and product management, Re/Max; Nikesh Parekh, CEO, ActiveRain; and 1000Watt Consulting’s Joel Burslem. Nice discussion on Google’s algorithm changes over the past few years, from Penguin through […]