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Home/News/SEO: the evolving search landscape of 2014 and beyond

SEO: the evolving search landscape of 2014 and beyond

Learn what the evolving real estate search landscape means for your online visibility and lead generation in this discussion featuring Patrick Ambron, CEO and co-founder, BrandYourself; Jeb Griffin, director, strategy and product management, Re/Max; Nikesh Parekh, CEO, ActiveRain; and 1000Watt Consulting’s Joel Burslem.

Nice discussion on Google’s algorithm changes over the past few years, from Penguin through Hummingbird (Google’s latest and most significant)

Curated March 9, 2014

Filed Under: News Tagged With: SEO, strategy

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Managing content

Managing content as an asset to achieve marketing goals of reaching, converting and engaging target audiences.

Steps to great content marketing

  • Put content at the heart of your marketing
  • Find the intersection with your brand and audience
  • Define your content marketing strategy
  • Create content for each stage of your purchase cycle
  • Build a content hub for your audience
  • Maximize visibility and share-ability through Social Media
  • Measure and improve using analytics

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Michael Stuart

Mike’s experience in the technology industry is quite extensive. During his career, he has had the good fortune of serving both as a designer of complex enterprise applications and as a corporate executive. Read More…

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