According to a new analysis from the Pew Research Center, Americans ages 18–49 were more likely to accurately categorize factual statements as facts and opinion statements as opinions. You can test your own ability here, no matter your age. Read “What is Fake News” at https://guides.libraries.psu.edu/fakenews Fake News: Sources that intentionally fabricate information, disseminate deceptive […]
Content is the fuel that engages your audience on social media.
Content is the fuel that engages your audience on social media. To engage (meaning) to succeed in attracting and keeping somebody’s attention and interest. Here are nine proven ways to create and share engaging social media content. Stop Using Text, Start Showing. … Use High-Quality Stock Photography. … Recycle Your Evergreen Content into Infographics. … […]
The Death of Microsoft’s LinkedIn’s SlideShare
In 2016, SlideShare had over 70 million unique visitors per day, and it was listed by Alexa as one of the top 100 most visited websites in the world. At its peak, it was such a powerhouse that Obama used the network to post his birth certificate. It also stood for years as a premier […]
Top Content Creators use the title “How a Brand Does Something”
Top Content Creators often use articles with a title similar to the following template: How (Brand) Is Doing (Something) to Achieve (Result) to Draw a Bigger Audience Why this content model works | (name-jacking) Brand name recognition Nielsen wanted to determine why people purchased specific products. What did it find? Brand! Influencer involvement […]
Three steps to great Influencer Marketing
Influencer marketing delivers results with a great ROI, yet many small businesses don’t know how to proceed. The two main areas of your marketing strategy that work in sync with influencer marketing are content and social media. Content A lot of influencer marketing campaigns will involve creating content in partnership with an influencer. This may […]