Brands’ relationships with influencers are becoming more important, especially on social media. Dell is winning fans by building real hand picked relationships to capitalize on social’s most sought-after leaders Creating longstanding, deep, and mutually-beneficial relationships with social influencers which they manage. Influencers need to clearly see what kind of relationship it is, and the value […]
Social Media’s Value is more than Marketing
With increased visibility and investment in managing and marketing on social channels comes the need to evaluate performance. Companies invest heavily in social media and executives want to know how social is contributing to the bottom line the challenge is in providing the right level of data to the right audience, while delivering key insights […]
Younger generations are actually better at telling news from opinion than those over age 50
A new analysis from the Pew Research Center, Americans ages 18–49 are more likely to accurately categorize factual statements as facts and opinion statements as opinions. You can test your own ability here, no matter your age. Read “What is Fake News” at https://guides.libraries.psu.edu/fakenews Fake news sources intentionally fabricate information, disseminate deceptive content, or grossly distort […]
Content marketing and its connection with social media
Content marketing and its connection with social media Now in this part, let’s talk about how content marketing is connected with social media. Content marketing plays a big role for social media marketing, because of these connecting elements that help in shaping content marketing strategy for social media: Goals Target audience Product preview Communication Plans […]
Increase Content Creation Without Hiring More People
One of the biggest concerns facing companies when it comes to their content marketing is how to create enough content to be effective, especially when faced with limitations in people equipped to handle such tasks. Here are a few ideas to help you increase your production of quality content: Give your old content a new […]