Make sure you understand the distinction between business pages and personal pages and Don’t leave Facebook as a user, just close the nearly useless business page or don’t start one in the future. Mark Zuckerberg, founder and CEO of Facebook (Wikipedia) 1. Getting “likes” or fans – on business pages is rare The reality is, […]
Reddit adds live blogging feature
This is icon for social networking (Photo credit: Wikipedia) Reddit users can now go “live” with comments, what passes for news comments and other assorted features and what passes for information. Reddit made its live blogging feature public last week after testing it for several months in a semi-public beta phase using only trusted sources and […]
Benefits Of LinkedIn Publishing
What Is LinkedIn Publishing Linked In icon (Photo credit: Wikipedia) “The time you spend on LinkedIn will make you better at your job today.” This is LinkedIn’s commitment to its members and the purpose behind the new publishing feature. LinkedIn publishing allows users to create, edit, and publish long form content to their networks. 6 […]
Most Brands Measuring Social Content Effectiveness
The Marketing Metrics Continuum provides a framework for how to categorize metrics from the tactical to strategic. (Photo credit: Wikipedia) Social media provides brands with another channel for content sharing, and content marketers are looking to the next step in the process: measuring the effectiveness of this content. Based a recent study conducted by Ipsos […]
5 Steps to Create a Content Marketing Strategy
You need to create content that’s unique-enough to create thought-leadership and compel organic sharing, but also make it relevant-enough to improve key marketing and business metrics. Five steps to developing a content marketing strategy: Step #1: What are Your Customer’s Problems and Obstacles? The best business content is focused on addressing your customer’s problems, while […]