Marketing a business online is hard work – there is simply too much content, too much competition fighting for people’s attention. So, how do you stand out? It all starts with research. If you want to stand out, then you need to understand your audience, the people they follow, the content they like and the […]
Younger generations are actually better at telling news from opinion than those over age 50
A new analysis from the Pew Research Center, Americans ages 18–49 are more likely to accurately categorize factual statements as facts and opinion statements as opinions. You can test your own ability here, no matter your age. Read “What is Fake News” at https://guides.libraries.psu.edu/fakenews Fake news sources intentionally fabricate information, disseminate deceptive content, or grossly distort […]
7 Ways Influencer Marketing Is Changing (And How Marketers Can Keep Up)
7 Ways Influencer Marketing Is Changing (And How Marketers Can Keep Up)by Staff | October 30, 2018In a world where 92% of Gen Z trust a social media influencer more than the famous celebrity, influencer marketing is no longer a nice “tack-on” to your advertising budget. Influencer marketing in…
The Key Influencer Marketing Challenges and How to Overcome Them
Influencer marketing has become the industry’s hottest go-to strategy – just take a look at all the celebrities on your social media feeds that are encouraging you to try that beauty product they claim you ‘simply cannot live without’. Brands are investing big budgets in influencer marketing,…
Content marketing and its connection with social media
Content marketing and its connection with social media Now in this part, let’s talk about how content marketing is connected with social media. Content marketing plays a big role for social media marketing, because of these connecting elements that help in shaping content marketing strategy for social media: Goals Target audience Product preview Communication Plans […]