Last 12 months of Facebook data for leading websites shows a noticeable decline in engagement (Less Likes, Comments, and Shares on Links)The top ten sites include (the Huffington Post, BuzzFeed) and major news brands (the New York Times, Fox … [Read more...]
Dell is winning fans with Influencer Marketing
Brands' relationships with influencers are becoming more important, especially on social media.Dell is winning fans by building real hand picked relationships to capitalize on social's most sought-after leaders Creating longstanding, deep, and … [Read more...]
Younger generations are actually better at telling news from opinion than those over age 50
According to a new analysis from the Pew Research Center, Americans ages 18–49 were more likely to accurately categorize factual statements as facts and opinion statements as opinions. You can test your own ability here, no matter your … [Read more...]
How to Initiate a Conversation on LinkedIn
To initiate a conversation on LinkedIn with a prospective client or potential employee, try these steps: Do Your Homework. Research the prospect and any company they’re connecting with that you could be connected to. Common connections are a … [Read more...]
Five questions to ask for loyal customers
Five questions to ask for better-than-average performance obtaining loyal customers:Do you know what makes your promoters enthusiastic about doing business with you? Your best customers have experienced you at your best, and they can give … [Read more...]
Storytellling Infographic
Connect on a deeper psychological level Content marketing creates opportunities for brands to develop storytelling in new ways. Gain insights on how people will respond to content, and how our brains are wired to connect with compelling stories. … [Read more...]
Facts Tell and Stories Sell
Market (Photo credit: Miroslav Petrasko (hdrshooter.com)) According to a recent CMI & MarketingProfs study, 93% of marketers use content marketing for different tactics. But it’s not just quantity that wins. Individual buyers have to sort through … [Read more...]