According to a new analysis from the Pew Research Center, Americans ages 18–49 were more likely to accurately categorize factual statements as facts and opinion statements as opinions. You can test your own ability here, no matter your … [Read more...]
Attracting Audience Attention
How to Attract an Audience with Creating Captivating Content To be successful, every business has to tell its stories. These days, such stories are usually told through posting content online in blogs, articles and social … [Read more...]
Younger generations are actually better at telling news from opinion than those over age 50
According to a new analysis from the Pew Research Center, Americans ages 18–49 were more likely to accurately categorize factual statements as facts and opinion statements as opinions. You can test your own ability here, no matter your … [Read more...]
During the 2016 US election you might have followed Russian Hacker Fake News
Facebook has a new tool that will inform if you followed Russian Hacker propaganda or as Trump puts it, Fake News.In a stark admission that Russia probably did influence the 2016 US election, amongst other events (hello Brexit), the tech giant … [Read more...]
AI-Fueled Storytelling Takes Customer Experience to the Next Level
Storytelling to the Next LevelWe now have the ability to use dynamic content, data and intelligent automation to improve customer experiencesCustomers value experiences, and those experiences often come in the form of stories. Selfies, … [Read more...]
Link Engagement Declines On Facebook
Last 12 months of Facebook data for leading websites shows a noticeable decline in engagement (Less Likes, Comments, and Shares on Links)The top ten sites include (the Huffington Post, BuzzFeed) and major news brands (the New York Times, Fox … [Read more...]
Dell is winning fans with Influencer Marketing
Brands' relationships with influencers are becoming more important, especially on social media.Dell is winning fans by building real hand picked relationships to capitalize on social's most sought-after leaders Creating longstanding, deep, and … [Read more...]
How to Initiate a Conversation on LinkedIn
To initiate a conversation on LinkedIn with a prospective client or potential employee, try these steps: Do Your Homework. Research the prospect and any company they’re connecting with that you could be connected to. Common connections are a … [Read more...]
Five questions to ask for loyal customers
Five questions to ask for better-than-average performance obtaining loyal customers:Do you know what makes your promoters enthusiastic about doing business with you? Your best customers have experienced you at your best, and they can give … [Read more...]
Storytellling Infographic
Connect on a deeper psychological level Content marketing creates opportunities for brands to develop storytelling in new ways. Gain insights on how people will respond to content, and how our brains are wired to connect with compelling stories. … [Read more...]