The IT sector is turning in on itself to find a new set of winners. In fact innovators need to look more broadly because 2015 is going to be tough; it will bring more pressure to get results faster and cheaper; more need to be systematic about innovation. At the same time there is a […]
Use Lifestyle Content to Revamp Your Marketing Strategy
Disney knows what its customers love and that’s just what it gives them. The entertainment media giant understands that a well-proportioned content strategy is crucial to effective marketing. The media company satisfies its audience by posting behind-the-scenes movie footage and crafting engaging blog content that hooks readers. This works because Disney knows how to balance two […]
Personalized Marketing Helps Your Prospects
Personalized marketing tailors product offers to customers by gathering data on buying habits, interests, and preferences. 88% of marketers know that a customized web experience has high impact on ROI. Still, only 6% of these marketers are actually planning with personalization in mind. via Personalized Marketing Will Dominate 2015
10 Cyber Security Predictions for 2015 Infographic
Fueled by cyber terrorism, the cost of cyber security and risk management should double in 2015, but there will be a shift to cyber offense that will begin to stem the tide of cyber threats. Via: emrandhipaa.com/emr-and-hipaa/2014/12/29/top-10-cybersecurity-predictions-for-2015
How to Initiate a Conversation on LinkedIn
To initiate a conversation on LinkedIn with a prospective client or potential employee, try these steps: Do Your Homework. Research the prospect and any company they’re connecting with that you could be connected to. Common connections are a great way to establish credibility. Craft a thoughtful and unique message intended solely for that individual. Provide […]