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Curated January 13, 2021 by

The Top 20 Content Marketing Hashtags, Topics, and Searches

What were the most popular hashtags, topics, and search queries related to content marketing in 2020? SEMrush analyzed more than 600,000 popular tweets posted in 2020 related to content marketing and hundreds of thousands of Google searches conducted … [Read more...]

Filed Under: News Tagged With: content, google, top

Curated August 21, 2019 by Michael Stuart

What’s Your Story?

Brand storytelling is an art and a science, and in today’s world it had better be highly strategic. Storytelling should convey not only what a company does, but who it is, and why—as well as tap into the emotions of its readers all at the same … [Read more...]

Filed Under: News Tagged With: ads, brand, content, Conversion, leads, story, top, Trends

Curated January 10, 2019 by Staff Editor

Attracting Audience Attention

How to Attract an Audience with Creating Captivating Content     To be successful, every business has to tell its stories. These days, such stories are usually told through posting content online in blogs, articles and social … [Read more...]

Filed Under: News Tagged With: ads, blog, blogs, brand, business, content, content marketing, CTA, Digital Marketing, Email, Facebook, generate, leads, marketing, mobile, people, pr, SEO, Social Media, stories, story, strategy, success, top, Trends, website

Curated December 17, 2018 by Staff Editor

Content is the fuel that engages your audience on social media.

Content is the fuel that engages your audience on social media. To engage (meaning) to succeed in attracting and keeping somebody’s attention and interest. Here are nine proven ways to create and share engaging social media content.Stop Using … [Read more...]

Filed Under: News Tagged With: API, best practices, content, content marketing, marketing, marketing plan, people, pr, Social Media, strategy, top, Trends, Visual

Curated December 17, 2018 by Staff Editor

The Death of Microsoft’s LinkedIn’s SlideShare

In 2016, SlideShare had over 70 million unique visitors per day, and it was listed by Alexa as one of the top 100 most visited websites in the world. At its peak, it was such a powerhouse that Obama used the network to post his birth certificate. It … [Read more...]

Filed Under: News Tagged With: ads, API, blog, brand, business, content, content curation, content marketing, creation, curation, Digital Marketing, Email, events, Facebook, google, influencers, linkedin, loyalty, marketing, mobile, people, pr, price, publishing, Social Media, story, success, top, website, Websites

Curated December 17, 2018 by Staff Editor

Top Content Creators use the title “How a Brand Does Something”

Top Content Creators often use articles with a title similar to the following template: How (Brand) Is Doing (Something) to Achieve (Result) to Draw a Bigger Audience        Why this content model works | (name-jacking) Brand … [Read more...]

Filed Under: News Tagged With: blog, brand, business, content, Email, influencers, marketing, people, pr, SEM, Social Media, strategy, top

Curated December 16, 2018 by Staff Editor

We May Be Driving and Living in Alexa’s World

Why We May Soon Be Driving and Living in Alexa’s World Unless Google or Apple's will say I do!   Amazon’s voice assistant has wormed herself into our lives, and into much of the culture beyond, When Amazon unveiled Alexa three and a half … [Read more...]

Filed Under: News Tagged With: amazon, API, business, CTA, Facebook, google, people, pr, SMO, top

Curated December 15, 2018 by Staff Editor

During the 2016 US election you might have followed Russian Hacker Fake News

Facebook has a new tool that will inform if you followed Russian Hacker propaganda or as Trump puts it, Fake News. In a stark admission that Russia probably did influence the 2016 US election, amongst other events (hello Brexit), the tech giant … [Read more...]

Filed Under: News Tagged With: events, Facebook, people, pr, stories, top

Curated December 15, 2018 by Staff Editor

Tips from the Top Ten Inspirational Books

Tips from Ten Inspirational Books Find Your Element by Ken Robinson Start With Why by Simon Sinek Purple Cow by Seth Godin Tipping Point by Malcolm Gladwell Getting Things Done by David Allen The Seven Habits Of Highly Effective People by Stephen … [Read more...]

Filed Under: News Tagged With: ads, business, calendar, CTA, Email, marketing, mobile, people, pr, price, story, success, top, Visual

Curated December 14, 2018 by Staff Editor

Master influencer marketing and grow your brand

Influencer Marketing in 2017 results from a survey of top marketers across industries  how 86% of marketers use the channel, with content being the top driver, illustrating that influencer marketing and content marketing are often … [Read more...]

Filed Under: News Tagged With: brand, business, content, content marketing, influencer marketing, influencers, landing page, Landing Pages, marketing, Michael Stuart, top, website, Websites

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Managing content

Managing content as an asset to achieve marketing goals of reaching, converting and engaging target audiences.

Steps to great content marketing

  • Put content at the heart of your marketing
  • Find the intersection with your brand and audience
  • Define your content marketing strategy
  • Create content for each stage of your purchase cycle
  • Build a content hub for your audience
  • Maximize visibility and share-ability through Social Media
  • Measure and improve using analytics

More content marketing news

Michael Stuart

Mike’s experience in the technology industry is quite extensive. During his career, he has had the good fortune of serving both as a designer of complex enterprise applications and as a corporate executive. Read More…

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