Google is dropping authorship photos from most search results. Up until now, if you verified your authorship through Google+, and Google choose to display it, you might have seen your author photo displayed in Google search results. This included … [Read more...]
How to Innovate
Companies need to stay ahead of the curve. Being agile is crucial ingredient. Innovation needs to come from the top, with the leader of the company setting a culture where innovation and risk tasking is accepted. Employees should not be … [Read more...]
5 Steps to Create a Content Marketing Strategy
You need to create content that’s unique-enough to create thought-leadership and compel organic sharing, but also make it relevant-enough to improve key marketing and business metrics. Five steps to developing a content marketing strategy:Step … [Read more...]
Use Already Established Audiences to Build Your Own
Some Criteria for using an Already Established Audiences Strategy, also referred to as “Other People’s Audiences” (OPA). 1. Size Getting in front of a large audience is, in general, a good idea. But only if you satisfy the other criteria below. 2. … [Read more...]
Shareable Blog Content Tips
Creating shareable blog content is the one of the best ways to boost social media shares and increase your website traffic.Shareable blog content is exciting, engaging and worthy of readers sharing with their friends, followers and connections on … [Read more...]