Amplified Content Marketing

by Michael Stuart

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The Top 20 Content Marketing Hashtags, Topics, and Searches

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What were the most popular hashtags, topics, and search queries related to content marketing in 2020? SEMrush analyzed more than 600,000 popular tweets posted in 2020 related to content marketing and hundreds of thousands of Google searches conducted in 2020 related to content marketing. The…

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What’s Your Story?

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Brand storytelling is an art and a science, and in today’s world it had better be highly strategic.

Storytelling should convey not only what a company does, but who it is, and why—as well as tap into the emotions of its readers all at the same time. 

Five steps to help tell your story

1: Authentic

Storytelling should convey who you are as a company and not only focus on what you do. Improving your brand’s story involves tapping into the power of emotions and connecting with your consumers on a personal level. Be authentic. Make your readers feel something. Feelings cultivate brand affinity.

  • Loyal customers are willing to stick with a brand even if presented with meaningful and available alternatives if they feel an emotional connection. Strong emotional connections to retailers result in 32% more store visits and 46% more money spent, according to a recent Gallup poll.
  • There are seven emotions that result in stronger sales through increased customer connections, fear, frustration, hope, excitement, anger, fear of missing out, and desire to be first. If you can tell your story in a way that makes the consumer connect with one of these feelings, a sale may be imminent.

 

2: Take a Stand

Make your storytelling demonstrate that you have a clear understanding of trends and current issues happening in your consumers’ world.

  • Quickly State the Problem: Today’s consumers are bombarded with messages; statistics show brands have eight seconds to get a consumer’s attention. If your message doesn’t resonate immediately, you’ve lost. Win your consumers over by demonstrating that you understand their challenges and can provide a solution.
  • Be Timely: What is top of mind today? Review and analyze current headlines and social trends to make connections whenever and wherever possible with your brand. Demonstrating this level of knowledge is a convincing way to engage consumers.
  • Share Your Mission: Define your brand responsibility in society. What is your corporate mission? What issues does your brand stand behind and how do you support those causes? Create communications that share the work you’re doing and publicize it via print, online, and social channels.
  • Take a Stand: Consumers are loyal to brands with a conscience and respond favorably to companies who own their truth.

 

3: Technology

Technology should be at the heart of all your storytelling efforts. From initial concept to optimizing keywords, technology can amplify your brand message across all channels. However, technology for technology’s sake is an endless road. To achieve maximum results, your technology investment in brand storytelling should include: Ease of Use: The ability to host multiple web pages, images, and conversations simultaneously, managed with a platform that lets you publish content and respond to consumer comments quickly and easily, is essential. Distribution Across Channels: Your brand needs a solution that allows you to publish across any channel. Consumers want to hear from brands where and when they want, so if you aren’t delivering your message on their desired device at the time they want it, your brand isn’t maintaining consistent user experience. Measurement Tools: Successful marketers understand the importance of analyzing how and where content is consumed. A key to your success is adjusting content accordingly when measurement tools report that certain communications are underperforming.

 

4: Change

Marketers and content contributors have to master different channels and content as new devices are introduced. Each channel comes with its own set of rules for display experiences and mastering those techniques is essential. Make sure that the quality of your communications doesn’t diminish when published across various channels. Don’t be afraid to try new forms of content. The written word is just one of many ways brands are creating emotional connections with consumers. Videos and images can also be powerful communication tools that resonate.

5: Stats

Your brand story is always a work in progress and it’s important to measure the success/reach of each component to discover which topics, types, and channels perform best. Pay attention to all the specifics you can: bounce rates, social metrics, conversions, leads, etc. Are you analyzing things like the number of visits, sessions, channel-specific traffic, and any other metrics that are important to your particular business?

You have a big opportunity to inspire consumers through effective storytelling and complementing this with the right technology is key to success. Implementing these tips will help you build stronger consumer relationships and increase engagement.

Source: econtentmag.com

Attracting Audience Attention

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How to Attract an Audience with Creating Captivating Content

 
 

To be successful, every business has to tell its stories.

These days, such stories are usually told through posting content online in blogs, articles and social media.
  • But just pushing content onto the web is meaningless if it doesn’t interest the audience. In an online world bursting with billions and billions of pages of content — with new content being added every minute.
  • how do you ensure you’re creating compelling content that generates views?
  • Whether it’s defining the details that will capture interest, timing your posts to grab the most views or choosing the right venue for your message, there are strategies that will help your online voice be heard.

1. Cater Content To Customers

As a printing company, our target companies are other businesses that need printed collateral, as well as individuals that have a specific need. Content about our latest printer is not effective. However, design tips or examples for wedding invitations, how-tos, or graphic design tips for other businesses will create value that organically leads to sales. Your content does not have to revolve specifically around your goods or services. Rather, cross-pollenating your content into the desired industries you would like to sell to is an effective way to create value and sales. – Brandon Stapper, Nonstop Signs
 

2. Choose The Best Platform For Each Message

Different channels accomplish different types of engagement. Facebook is great for showing company culture. We find images and behind-the-scenes videos get the most likes and shares. For Twitter, we’re testing tweets that are story driven; you create a thread, and each tweet links to different content that threads up around a point. This is a great way to repurpose multiple pieces of content, and it drives conversation with people commenting on tweets. Instagram is obviously image and video driven. The trick with Instagram is choosing the right hashtag to get the right visibility. If you’re looking for leads, you’ll need users to download an asset that’s useful. We’ve been doing checklists on how to do something accompanied by a case study that proves it works. – Kerry Guard, MKG Marketing
 

3. Write Step-By-Step Guides

I’ve noticed that some of our best content is how-to guides that show users a step-by-step process on how to implement something on their own website. This has helped gear us to becoming more of a resource-based blog where customers can find information on how to make their own sites better. Find out what guides your customers want and write a detailed, step-by-step process that will help them. You can even turn some of your most popular ones into content upgrades in exchange for email addresses. – Jared Atchison, WPForms
 

4. Round Up The Experts

When producing content, a helpful strategy is to include experts with relevant experience on the particular topic you are producing content around. By including these experts and their take on a specific issue, you’re providing them with a platform to share their thoughts and ideas and increasing your chances of them sharing your content with their audience — “seeding” the content with additional readers. If the content is well-received, the results will compound from there. – Brandon Pindulic, OpGen Media
 

5. Answer The Questions You’re Always Asked

Answering tough questions about our industry has been a boon for traffic to our site. Some of our top-performing pieces are articles on how much an app costs to build and on how much money an app can make. Think about the questions clients or potential clients ask you all the time, and then go and create blog posts to answer those questions. – Ryan D Matzner, Fueled
 

6. Take On Trending Topics In Your Industry

I’ve noticed that the content that tends to get the most engagement on my company’s blog and my social media channels is around topics that are disruptive to the industry. For example, in the digital marketing industry, some of my most shared and engaging content dealt with new trends, such as voice search and mobile AMP (accelerated mobile pages). The keys for greater engagement and cultivating thought leadership are to provide helpful context and actionable information that empowers your readers. Don’t be a journalist, be a thought leader instead! – Kristopher Brian Jones, LSEO.com

7. Pitch Solutions, Not Products

No one wants to hear your sales pitch. No one is as excited about your product as you are. What they want to see is someone like them who’s struggling with the same issues. Then they want to see you fix those issues. Case study marketing is the way to go. It’s organic, it’s not just about you and others want to share it. At Enlighten we spend a remarkable amount of time working with clients after the sale to follow up and document the successes. These successes become inspiration for others that see them. Case studies have people asking you for help rather than you asking them for business. – Jeremy Jacobs, Enlighten

8. Integrate Insightful Interviews

Interviews are a great way to generate traffic to your site. Find people in your industry to interview and send them a few questions. You can then post your article in a question-answer format and optimize it for SEO. The trick is to find people that your audience is interested in learning from and asking them questions the audience would like to know. You can create a poll on your site to find out who your audience would like featured on your site. – Chris Christoff, MonsterInsights
 

9. Livestream For Authenticity

Content that receives the most engagement for us is livestreaming on Instagram. For instance, after I released my most recent book, I did a handful of Instagram livestreams with other entrepreneurs, and each segment received more engagement than any other type of content marketing we produced. Livestreaming is the most transparent way to showcase your knowledge and expertise without sounding scripted or rehearsed. – Kristin Kimberly Marquet, Creative Development Agency, LLC

10. Tap Into Holiday Spirit

Is there an important date or popular holiday coming up? Injecting your brand (in an authentic way) allows you to take advantage of its popularity. Posting content that taps into the interest of a given date almost always guarantees fantastic engagement. Holidays such as Christmas or Valentine’s Day are obviously days you want to take advantage of. You can also time your content to coincide with the release of a popular movie or more niche holidays, such as “National French Fry Day” or “Star Wars Day.” Timing your content to highlight special days allows for predictability. It’s simple, and you can easily track results. It also allows you to tap into niche or international audiences that you may not otherwise reach. – Shu Saito, Fact Retriever
 
 
 
mike stuart, 1stonline.us
 

Content is the fuel that engages your audience on social media.

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Content is the fuel that engages your audience on social media.
To engage (meaning) to succeed in attracting and keeping somebody’s attention and interest.

Here are nine proven ways to create and share engaging social media content.
  • Stop Using Text, Start Showing. …
  • Use High-Quality Stock Photography. …
  • Recycle Your Evergreen Content into Infographics. …
  • Share Customer Testimonials & Reviews. …
  • Search Visual Trends on Pinterest. …
  • Host Contests & Surveys.

Content marketing plays a big role for social media marketing, because of these connecting elements that help in shaping content marketing strategy for social media:
  1. Goals
  2. Target audience
  3. Product preview
  4. Communication
  5. Plans
In order to succeed in social media campaigns or marketing, the first thing you have to do is to set your goals or objectives. What do you want to achieve? Who is your target audience? How many people are you targeting? When is your deadline? When you have set your goals and targeted audience, from there, social media starts taking place. On social media, you can start taking notes of those people who seem to be your perfect criteria for your target audience.

Once you get the perfect idea about who your target audience will be, you can start previewing your products and classifying them into some parts that depend on your target audience’s age, gender, or locations. From that, you can plan strategies on how to approach your target audience and communicate with them. Yes, even communication needs strategies, because how you deliver a message to your target audience will define what their response will be. With social media combined with strategic planning, you can communicate better with your target audience, your existing customers and even with your potential customers. Now after maintaining good communication with your audience, you can start making marketing plans.

Marketing plan here means that you create a content plan and test it first. In case it does not work out, you try to create solutions based on the problems or things that lack in that content plan. Then re-create the whole plan with new strategies, before executing it on social media. Good combination between content marketing and social media can be the key to great marketing strategies for the future.

Arranging the objectives

When you combine content marketing with social media, you have to be focused on these objectives in mind:
  • Help your target audience understand your products or services better
  • Entertain your target audience with your interesting content
  • Educate your target audience on new trends and best practices
  • Tell your target audience about the challenge of the current situation
  • Convince your target audience to buy your products or use your services and tell them why they need it
reference: bestinau.com.au