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Curated October 7, 2020 by Michael Stuart

Social media Best posting times

Social media marketing centers around getting the attention of your present and prospective customers. What is the best time to post on social media? "The best time to post on social media is when your customers (both present and prospective) are … [Read more...]

Filed Under: News Tagged With: ads, API, content, CTA, generate, influencer marketing, leads, loyalty, Trends, website

Curated October 14, 2019 by Staff Editor

Since the birth of e-commerce, marketing experts have disagreed about the future

Since the birth of e-commerce, marketing experts have disagreed about the future role of brands. Some have predicted that digital technologies will hasten the demise of brands because customers will have ready access to information they need to … [Read more...]

Filed Under: News Tagged With: brand, business, loyalty, marketing, pr, price, Trends

Curated August 21, 2019 by Michael Stuart

What’s Your Story?

Brand storytelling is an art and a science, and in today’s world it had better be highly strategic. Storytelling should convey not only what a company does, but who it is, and why—as well as tap into the emotions of its readers all at the same … [Read more...]

Filed Under: News Tagged With: ads, brand, content, Conversion, leads, story, top, Trends

Curated March 7, 2019 by Michael Stuart

5 tricks for boosting influencer marketing efforts

Influencer marketing is in a constant state of evolution. Market researchers are tracking trends and insights in the influencer marketing industry to uncover the tactics that are not only driving the most engagement across influencer and company … [Read more...]

Filed Under: News Tagged With: Trends

Curated January 11, 2019 by Staff Editor

What’s Your Story?

Brand storytelling is an art and a science, and in today’s world, it had better be highly strategic.   Storytelling should convey not only what a company does, but who it is, and why—as well as tap into the emotions of its readers all at the same … [Read more...]

Filed Under: News Tagged With: ads, brand, business, content, Conversion, leads, pr, story, success, Trends

Curated January 10, 2019 by Staff Editor

Attracting Audience Attention

How to Attract an Audience with Creating Captivating Content     To be successful, every business has to tell its stories. These days, such stories are usually told through posting content online in blogs, articles and social … [Read more...]

Filed Under: News Tagged With: ads, blog, blogs, brand, business, content, content marketing, CTA, Digital Marketing, Email, Facebook, generate, leads, marketing, mobile, people, pr, SEO, Social Media, stories, story, strategy, success, top, Trends, website

Curated December 17, 2018 by Staff Editor

Content is the fuel that engages your audience on social media.

Content is the fuel that engages your audience on social media. To engage (meaning) to succeed in attracting and keeping somebody’s attention and interest. Here are nine proven ways to create and share engaging social media content.Stop Using … [Read more...]

Filed Under: News Tagged With: API, best practices, content, content marketing, marketing, marketing plan, people, pr, Social Media, strategy, top, Trends, Visual

Curated December 10, 2018 by Staff Editor

New Mapping Tools Create Content that Attracts Audience

Innovations in modern cartography offer new tools for real estate professionals to connect with current and future clients. Mapping technology has come a long way since the days Mapquest and Garmin ruled the lot. A host of open-data and … [Read more...]

Filed Under: News Tagged With: Big data, content, google, local, pr, success, Trends

Curated December 3, 2018 by Staff Editor

Brainstorming Tools for Content Generation

With content marketing being all the rage lately, the need to conduct comprehensive research on your target audience and what type of content they want to consume is huge.   One of the easiest to use tools on this list is also one of the most … [Read more...]

Filed Under: News Tagged With: ads, blog, blogs, content, content marketing, events, google, linkedin, marketing, people, pr, strategy, top, Trends

Curated December 3, 2018 by Staff Editor

Social Media’s Value is more than Marketing

With increased visibility and investment in managing and marketing on social channels comes the need to evaluate performance. Companies invest heavily in social media and executives want to know how social is contributing to the bottom line the … [Read more...]

Filed Under: News Tagged With: best practices, blog, brand, business, content, Digital Marketing, marketing, people, pr, Social Media, success, top, Trends

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Managing content

Managing content as an asset to achieve marketing goals of reaching, converting and engaging target audiences.

Steps to great content marketing

  • Put content at the heart of your marketing
  • Find the intersection with your brand and audience
  • Define your content marketing strategy
  • Create content for each stage of your purchase cycle
  • Build a content hub for your audience
  • Maximize visibility and share-ability through Social Media
  • Measure and improve using analytics

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Michael Stuart

Mike’s experience in the technology industry is quite extensive. During his career, he has had the good fortune of serving both as a designer of complex enterprise applications and as a corporate executive. Read More…

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