A lot has changed in the world of social media marketing over the past few years. What used to work a few years ago may not be effective anymore. That’s why it’s important to have flexible social media marketing goals. You need to be able to adapt as new changes and trends come up to […]
Trends
Digital Transformation Research: Hot Topics, Top Media & Audience
Digital transformation is one of the most important trends over the past decade. But what is it, exactly? And why is it so important? In this blog post, we will answer those questions and more. We will also highlight some of the top traditional media outlets writing about digital transformation,… Read more
Social media Best posting times
Social media marketing centers around getting the attention of your present and prospective customers. What is the best time to post on social media? “The best time to post on social media is when your customers (both present and prospective) are online”. When to post on Social Media in 2020 Social media eCommerce trends indicate […]
Since the birth of e-commerce, marketing experts have disagreed about the future
Since the birth of e-commerce, marketing experts have disagreed about the future role of brands. Some have predicted that digital technologies will hasten the demise of brands because customers will have ready access to information they need to make purchase decisions, and “brand” will, therefore, become less relevant. Others have prophesied an increasing importance of […]
What’s Your Story?
Brand storytelling is an art and a science, and in today’s world it had better be highly strategic. Storytelling should convey not only what a company does, but who it is, and why—as well as tap into the emotions of its readers all at the same time. Five steps to help tell your story 1: […]
