The popularity of influencers as a marketing medium shows no signs of slowing. They give brands the opportunity to reach consumers through more authentic, experiential marketing forms, while offering entertainment value and a personal connection … [Read more...]
What Are 2018’s Biggest Content Marketing Trends?
What big content marketing trends do you see for next year? As I sat down to write a navel-gazing trends piece for the fifth straight year, I couldn't help but think of this cartoon by The Marketoonist for two reasons. This cartoon is way too real. I … [Read more...]
Lead Generation with Influencer Marketing
ROI with Influence Marketing Only 11% of B2B companies are running ongoing programs, compared to 48% of B2C companies. B2B marketers are experimenting with influencer marketing for Lead generation. To keep our budgets and resources … [Read more...]
Infographic – Latest Trends In Social Media Marketing B2B & B2C
Acadia Otlowski is the editor and copywriter at HiP. She handles writing subject lines and email copy as well as contributing weekly to the blog. Acadia is a journalism major turned marketing enthusiast with a heavy background in research and … [Read more...]
Content Marketing Evolution: Major Content Marketing Trends for 2018
Do you remember upgrading from an old square TV to a high-definition model? It was an amazing leap forward in the viewing experience. Then came 3D televisions...and no one really cared. Then even bigger screens, then curved displays, OLED, smart TVs, … [Read more...]
The Top Influencer Marketing Trends and Challenges of 2018
Most B2C marketers who run influencer campaigns plan to increase or maintain their budgets for those programs this year, according to recent research from Linqia. The report was based on data from a survey of 181 marketers whose firms run influencer … [Read more...]
The Top Influencer Marketing Trends and Challenges of 2018
Most B2C marketers who run influencer campaigns plan to increase or maintain their budgets for those programs this year, according to recent research from Linqia. The report was based on data from a survey of 181 marketers whose firms run influencer … [Read more...]
4 Goal-Specific Ways to Measure Influencer Marketing ROI
It's hard to believe now, but two years ago, "influencer marketing" barely registered on Google Trends, receiving just six percent of the interest it does today. When we launched Shopping Links, an influencer marketing platform connecting fashion and … [Read more...]
Building social buzz: Our top 10 social media marketing columns of 2017
Social media marketing is a rapidly evolving sector with so many twists and turns, it's difficult to stay on your toes. Yet as marketers, we rely on keeping up to date with the latest social media trends in order to stay relevant. From the continued … [Read more...]
What CMOs Need to Know About Data Informed Content Marketing
Driven by trends in lower performing advertising and changing consumer behaviors, many marketers have embraced content with the majority of companies adopting the practice. According to CMI and MarketingProfs 2017 Content Marketing Benchmark report, … [Read more...]