Brand storytelling is an art and a science, and in today’s world it had better be highly strategic. Storytelling should convey not only what a company does, but who it is, and why—as well as tap into the emotions of its readers all at … [Read more...]
Attracting Audience Attention
Attracting Audience with Creating Captivating ContentTo be successful, every business has to tell its stories. These days, such stories are usually told through posting content online in blogs, articles and social media. But just pushing content … [Read more...]
Content is the fuel that engages your audience on social media.
Content is the fuel that engages your audience on social media. To engage (meaning) to succeed in attracting and keeping somebody’s attention and interest.Here are nine proven ways to create and share engaging social media content.Stop Using … [Read more...]
New Mapping Tools Create Content that Attracts Audience
Innovations in modern cartography offer new tools for real estate professionals to connect with current and future clients. Mapping technology has come a long way since the days Mapquest and Garmin ruled the lot. A host of open-data and … [Read more...]
Brainstorming Tools for Content Generation
With content marketing being all the rage lately, the need to conduct comprehensive research on your target audience and what type of content they want to consume is huge. One of the easiest to use tools on this list is also one of the most … [Read more...]
Social Media’s Value is more than Marketing
With increased visibility and investment in managing and marketing on social channels comes the need to evaluate performance. Companies invest heavily in social media and executives want to know how social is contributing to the bottom line the … [Read more...]
Content marketing and its connection with social media
Content marketing and its connection with social media Now in this part, let’s talk about how content marketing is connected with social media. Content marketing plays a big role for social media marketing, because of these connecting elements that … [Read more...]
Since the birth of e-commerce, marketing experts have disagreed about the future
Since the birth of e-commerce, marketing experts have disagreed about the future role of brands.Some have predicted that digital technologies will hasten the demise of brands because customers will have ready access to information they need to … [Read more...]
Work Hard to Create Great Content
Getting eyes on your content entails using a combination of SEO (search engine optimization), content curation, social media outreach, optimizing for readability, and email marketing.Content marketing creates brand loyalty by engaging current … [Read more...]
Online Marketing Trends for 2015
Digital marketing has over the last few years undergone a real transformation, becoming an increasingly important medium for creating an online brand experience. Find out what are the major online marketing trends and predictions for 2015. 1. The … [Read more...]