Why Story Matters to Brands
An overview of how marketing is really a story. Every brand has a story whether it is intentional or not.
- Star Wars worked because Luke Skywalker became something greater than even he believed was possible, because Han Solo went from heartless smuggler to selfless soldier.
- Humphrey Bogart had to transform into a freedom fighter for Casablanca to rise above being just another sad war-torn love story.