As a marketer, you know content is critical to creating successful campaigns and building your business.
Here are 50 of the most important content marketing statistics that will help you prove the value of content and keep you accountable.
Key Points
- Content marketing is taking over the marketing industry
- Blogging creates more traffic and more leads
- Content fuels our social web
- Content increases engagement and brand loyalty
- Visual content captures consumers
10.Blogs give sites 434% more indexed pages and 97% more indexed links.*Content+ (2013)
11.37% of marketers say blogs arethe most valuable content typefor marketing.*Content+ (2013)
12.Companies that blog 15+ timesper month get 5 times moretraffic than companies that don’tblog.*Hubspot (2012)
13.Companies with an active blogreport 97% more leads.
14.Content from reputablesources is most shared.*UCLA (2012)
15.90% of users listen torecommendations shared fromfriends.*Voltier Digital (2012)
16.73% of all industry-specificTwitter posts include contentsharing.*AOL & Nielsen (2012)
17.99% of people who share viasocial networks are sharing viamultiple platforms.*AOL & Nielsen (2012)
18.Clicks from shared contentare 5 times more likelyto result in a purchase.*Voltier Digital (2012)
19.87% of B2B marketers use socialmedia to distribute content.*Content Marketing Institute (2012)
20.34% of marketers havegenerated leads on Twitter.*Huffington Post (2013)
21.80% of users prefer to connectwith brands on Facebook.*Huffington Post (2013)
22.People spend more than 50%of their time online withcontent and an additional 30%of their time on socialchannels where content canbe shared.*AOL & Nielsen (2012)
23.Interesting content is a top 3reason that people followbrands on social media.*Content+ (2013)
24.70% of consumers prefer gettingto know a company via articlesover ads.*Content+ (2013)
25.Sources providing full- textcontent are 2.3 times as likelyto have users return for asecond visit.*Pulse (2012)
26.90% of consumers find customcontent useful and 78% believethat organizations providingcustom content are interested inbuilding good relationships withthem.*Custom Content Council (2011)
27.68% of consumers spend timereading content from a brandthey are interested in.*Content Marketing Association (2013)
28.60% of consumers feel morepositive about a company afterreading custom content on itssite.*Content+ (2013)
29.58% of consumers trust editorialcontent.*AOL & Nielsen (2012)
30.People want to be in control ofthe content they receive:86% of people skip TV commercials.44% of direct mail is never opened.91% of email users have unsubscribed from acompany email they previously opted into.
31.90% of the information thatcomes to the brain is visual.*Zabisco (2011)
32.Articles with images get 94%more views than those without.*Content+ (2013)
33.40% of people will respondbetter to visual informationthan plain text.*Zabisco (2011)
34.46.1% of people say a website’sdesign is the number onecriterion for discerning thecredibility of the company.)*Stanford Persuasive Technology Lab (2012)
35.Posts with videos attract 3 timesmore inbound links than plaintext posts.*SEOmoz (2012)
36.Just one month after theintroduction of Facebooktimeline for brands, photos andvideos saw a 65% increase inengagement.*Simply measured (2012)
37.In a Custom Content Councilstudy, 62% of respondentsreported using video in theircontent marketing.*Custom Content Council (2011)
38.75% of smartphoneusers watch videos on theirphones, 26% of whom use videoat least once a day.*Ooyala/ Ipsos (2012)
39.Content creation ranked as thesingle most effective SEO tacticby 53%.*Marketing Sherpa (2013)
40.57.4% of B2B businesses saySEO has the biggest impact onlead generation goals.*MDG advertising (2013)
41.Conversion rates are 105%higher for consumers whointeract with ratings and productreviews.*Prestige Marketing (2012)
42.Consumers who received emailmarketing spend 83% morewhen shopping.*iContact (2012)
43.Organic search leads have a14.6% close rate, while outboundmarketing leads have a 1.7%close rate. )*HubSpot (2012)
4.The Social Part of Social Media:A Love StoryThe Claim:Investing in content marketingis critical to building yourbusiness
44.Marketers spend nearly 1/3 oftheir budgets on contentmarketing.*Content Marketing Institute (2011)
45.54% of marketers say they willincrease their contentmarketing spending in thenext 12 months.*Content Marketing Institute (2011)
46.Content marketing costs 62%less than traditional marketing.*Demand metric (2013)
47.Per dollar spent, contentmarketing generatesapproximately 3 times as manyleads as traditional marketing.*Demand metric (2013)
48.$118.4 billion will be spent oncontent marketing, video, andsocial media in 2013.*eMarketer (2013)
49.55% of B2C marketers plan toincrease their investment inbranded content.*Custom Content Council (2011)
50.Social media advertisingspending will increase to $8.3billion by 2015.*BIA/Kelsey (2011)