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You are here: Home / News / 7 Costly Technology Mistakes Made by Content Marketers

Curated April 18, 2014 by Michael Stuart

7 Costly Technology Mistakes Made by Content Marketers

How to Survive the Next Wave of Technology ExtinctionAllocating sufficient time to the technology if you are in content marketing.  It’s easy to get consumed by the creation of content, but smart content creation requires a lot of thought and planning.

Lessons Learned – Common Mistakes

  1. Not Optimizing Content for Google
  2. Not Optimizing for Social Media
  3. Your website is not mobile compatible
  4. Not having enough automation
  5. Too much focus on traffic and not enough on conversion
  6. Your website not hosted with the right people
  7. Not using the best Social Media management tools

If you have a strategy and avoid the technology mistakes you’ll have a bit of an advantage, because technology by itself does not lead to success without a good strategy.

Read more: Mistakes Made by Content Marketers

Filed Under: News Tagged With: content marketing, marketing, strategy

Managing content

Managing content as an asset to achieve marketing goals of reaching, converting and engaging target audiences.

Steps to great content marketing

  • Put content at the heart of your marketing
  • Find the intersection with your brand and audience
  • Define your content marketing strategy
  • Create content for each stage of your purchase cycle
  • Build a content hub for your audience
  • Maximize visibility and share-ability through Social Media
  • Measure and improve using analytics

More content marketing news

Michael Stuart

Mike’s experience in the technology industry is quite extensive. During his career, he has had the good fortune of serving both as a designer of complex enterprise applications and as a corporate executive. Read More…

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