As remote work becomes the norm for many employees, some leaders are falling into the trap of micromanaging employees, a practice which ultimately drives down engagement, motivation, productivity and trust. Don’t despair: You can still stop yourself with these actions. “Whether they admit it or not, micromanagers usually feel that they can’t trust employees to […]
Why creator-led content marketing is the future of search
Search is in the midst of a content revolution. We’re at a time where content creators reign supreme and the search universe is no longer confined to the traditional boundaries of Google’s search engine results pages (SERPs). As SEOs, we’d be foolish to ignore the potentially seismic shifts we… Read more
Peeping Behind The Influencer Marketing Agency Curtain
Six huge, pumped up bodyguards in black attire are escorting a 26-year-old to his suite after a meet and greet session with his fans at a plush Delhi hotel in Connaught Place. The 500+ fans who gathered are vying for a selfie, an autograph- anything they can manage- but the bodyguards are a seasoned lot […]
AI Can Help You Ask Better Questions
Just a few years ago, businesses wrestled with artificial intelligence mainly in the abstract — a “future of work” problem they’d have to contend with down the line. Now? More than half the companies around the world are actively adopting AI. Although investments are particularly high in… Read more
Workplace AI: How artificial intelligence will transform the workday
Artificial intelligence has been around for years, but scarcely has it found itself in conversation as much as it has now. The launch of OpenAI’s ChatGPT rocketed generative AI onto the radar of many people who hadn’t been paying much attention – or didn’t feel it was relevant to their lives…. Read more