• Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Home
  • How it Works
  • About Us
  • Contact
  • Hot Tips

Amplified Content Marketing

by Michael Stuart

You are here: Home / News / Niche influence is what companies should be consider

Niche influence is what companies should be consider

Curated December 5, 2018 by Staff Editor


Digital professionals know influence is essential, especially when it comes to social media.


The notion is that a few key people can spread an idea to their audiences and networks, causing a brand’s content to “go viral” or at least gain more substantial distribution than if the content were promoted to the everyday social media.


  • Only pursuing big influencers is one of the biggest fallacies on the web.
  • Put aside the challenges how to find influencers and consider what “influencer” means. It’s someone who has earned on-going attention of an audience or community and the ability to motivate others to action.
  • Influencers with mass appeal are easy to find and get found often. They get pummeled with requests by others to do things: share this, promote that. Some of them take up those offers and lose credibility by over-promoting.

Niche influence is what companies should be considering.

Target those that have closer, more intimate and meaningful connections with their networks.

Say goodbye to the idea that if you could just get that one famous person to say something positive about your software on Twitter, or Facebook or on a blog, then things are going to happen.

Go after a quantity of quality. Go after many different niche influencers.


source: www.toprankblog.com/2012/04/fallacy-of-influence






Filed Under: News Tagged With: blog, brand, content, Facebook, influencers, people, pr, Social Media, top

Primary Sidebar

Contact Us Today!

Footer

Michael Stuart

Mike’s experience in the technology industry is quite extensive. During his career, he has had the good fortune of serving both as a designer of complex enterprise applications and as a corporate executive. Read More…

News Tag cloud

best practices business success mobile Digital Marketing marketing stories Websites SEO influencer marketing brand Trends Email events landing page Visual generate leads ads SMO security API story content CTA google influencers people content curation content marketing publishing Social Media Facebook top website SEM curation creation amazon linkedin strategy Conversion blog pr loyalty

Office 1800 Main St Dallas TX

Copyright 1stOnlineTech · Amplified Content Marketing · Log in