The New York Times is expanding its native ad studio with the acquisition of HelloSociety, a digital marketing agency owned by Science, Inc. Los Angeles-based Science both invest in startups and builds its own companies. It launched HelloSociety (which it fully owned) back in 2012 as an analytics platform for Pinterest marketers.
source http://techcrunch.com/2016/03/11/new-york-times-acquires-hellosociety/?ncid=rss&sr_share=twitter