The words “flexible schedule” have an attractive ring to them. They conjure up a post-pandemic workplace full of motivated workers, organising their time in the most productive and family-friendly way, and of enlightened bosses, attracting and retaining talented employees. But flexibility is in… Read more
Zuckerberg Pivots to AI After Pivoting to the Metaverse
With the rise and proliferation of advanced, large language model chatbots like OpenAI’s ChatGPT, everyone and their mother seems to be talking about AI. Tech companies from Microsoft to Google to Amazon to Snapchat to LinkedIn are either rushing to create their own, comparable text-generating… Read more
Sales Teams Need to Stop Focusing on the Customer Funnel
For the past half-century, buying has been framed as a hierarchy of effects: moving a prospect from awareness to interest to desire to action. The AIDA formula and its variants are the basis (often, the unconscious basis) for customer-acquisition activities in most firms. It’s an inside-out… Read more
Life in multiple dimensions
Life in multiple dimensions Artificial intelligence may bring a new meaning to hybrid working in the future, as our digital avatars are taught to sweat the small stuff while we take care of the big questions. The Turk was the world’s first AI hoax, a self-operating machine able to play a strong game of chess […]
Does a Shorter Workweek Actually Work?
The pandemic has sparked a global conversation about whether people who’ve been working from home should be free to choose their preferred work location. It’s a natural question for employers to ask as they prepare for the future of work. Now, even some ardent return-to-office fans are starting… Read more