Peek into the content marketing crystal ball and see what industry experts predict for the new year.
“In 2016, content marketing exits its crazy college years. Grows up. Gets a real job. Pays its own bills,” states Ann Handley, author of Content Rules and Everybody Writes.
Companies will increase their investments in content marketing. “As they continue to refine their strategy, they will see this investment pay off through a higher number of sales-ready leads”.