The pandemic has given many organizations an unexpected crash course in digitalization. While much progress has been made — from hardware and infrastructure to updated work processes and a rejuvenated corporate culture — many organizations are confronting the question of how to integrate… Read more
The CEO’s Playbook for a Successful Digital Transformation
Digital transformation is the CEO’s job. Only the CEO can make the fundamental changes required for a successful transformation. That’s because a business model reinvention requires different functions across the organization to work together in new ways, and that can only happen by making… Read more
Effective Digital Transformation Depends on a Shared Language
Companies all over the world are embracing digital transformation — the use of new (or already existing) technological capabilities — as the means to better work with their customers, distance themselves from (or keep up with) their competitors, and connect various aspects of their businesses…. Read more
How Influencer Marketing Can Help Your Business Grow
Influencer marketing has been on the rise in the online marketing world and continues to gain traction. Yet there are people who still don’t fully understand what it means and how it could benefit your business. Let’s start with the basics. What Are Influencers? An influencer is someone who has… Read more
Digital transformation: 4 ways to achieve real change
While enterprises throughout the world have embraced the concept of digital transformation, these transitions are often less successful than one would expect. According to a 2020 study from BCG, only 30 percent of transformations met or exceeded their target value and resulted in sustainable… Read more