Today, we know that digital transformation is no longer a nice-to-have but a requirement in terms of long-term business success. Throughout this year alone, industries have had to completely change how they do business. The notion of digital transformation efforts isn’t new, but it can be… Read more
The influencer delusion: Debunking 4 myths of influencer marketing
Influencer marketing is the fastest-growing marketing practice in the world. Yet, because of the influencer boom that has occurred over the past five years, very few have taken the step back and really analysed the best way to utilise this medium. Too often marketers jump on the influencer bandwagon because of the trend associated with […]
Digital transformation will spur economic boom in 2021, CEOs tell Gartner
Join Transform 2021 this July 12-16. Register fo the AI event of the year. Chief executives around the world expect a return to strong economic growth over the next two years and are betting on digital transformation, AI technology, and corporate activism to help make it happen. Some 60% of CEOs polled for Gartner’s 2021 […]
13 Killer Tools to Effectively Manage Your Social Media Marketing
As of 2020, 50% of the world is on social media. Needless to say, your brand should be, too. Social media marketing helps companies achieve a wide variety of business goals. From building a brand to driving more sales, an increasing number of organizations are discovering that social media… Read more
6 Eye-Opening B2B Content Marketing Statistics for 2021
Trends in content marketing tend to reflect broader truths since we’re talking about the ways in which companies and customers interact and communicate. We keep a close eye on new research … Read more