Social media is becoming increasingly significant in people’s daily lives as the world continues to digitize, and it is no longer just about making connections; it is also a useful tool for businesses and individuals to reach a larger audience. Read more
The Small Business Owner’s Handbook to Search Engine Marketing
Small and medium-sized businesses often compete against giants with massive budgets in the digital landscape. The good news is that Search Engine Marketing (SEM) can level the playing field. In 2024, as algorithmic sophistication grows and competition becomes more intense, here’s how you can use SEM strategies to stand toe-to-toe with big businesses. Read more
The AI ‘Age of Uncertainty’
Head over to our on-demand library to view sessions from VB Transform 2023. Register Here. Historically, periods of rapid advancement and change have ushered in times of great uncertainty. Harvard economist John Kenneth Galbraith wrote about such a time in his 1977 book The Age of Uncertainty, in which he discussed the successes of market […]
The Profound Influence of Small Choices in Digital Collaboration
Innovation Collaboration. The widespread shift to remote work over the past several years has made digital collaboration tools increasingly essential to employee communication and coordination. Many managers worry that a decrease in face-to-face interactions between employees could be suppressing creativity and innovation, and they are relying on software such as enterprise social media and chat […]
4 Characteristics of Modern Digital Transformation-and Content Implications – Content Science Review
Digital transformation doesn’t mean the same thing today that it did even five years ago. Even though the majority of past efforts have failed, digital transformation remains at the top of executive agendas and budgets. Organizations spent more than $1.59 trillion on digital transformation in… Read more