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Amplified Content Marketing

by Michael Stuart

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Top 12 Landing Page Benefits

Curated December 8, 2018 by Staff Editor

A landing page is a webpage made to convert visitors to customers by a specific marketing campaign. Landing Pages increase the conversion rates of campaigns run in online medians like: Display networks, Social Media, Content Marketing and Email Marketing



Top 12 Landing Page Benefits

  1. Customization Landing Pages allows you emphasize different aspects of your offer to targeted audience segments.
  2. Focus Simplify navigation to guide visitors to a desired response.
  3. Efficiency Use more efficient language on Landing Pages with a clear call to action.
  4. Branding Use a noticeable and easy to remember domain to communicates the name of the product or its benefits.
  5. Control Use tools to manage campaigns and Landing Pages that integrate into your workflow and CRM with an API hub like Zapier.
  6. Focus on Keywords Multiply the presence of your company in the search results with keyword specific domains.
  7. Agility You create Landing Page A/B tests to gauge effectiveness and incrementally improve results over time.
  8. Flexible Continuously improve landing pages based on the results of A/B tests.
  9. ROI The ROI of your campaign increases with conversion rate.
  10. Cost building a landing page it is a low cost simple task today and it is easy to justify the cost
  11. Personalization Adapt marketing campaigns for a specific products, promotions or services.
  12. Lead Generation Ask for more information over time to personalize future content and promotions.




Filed Under: News Tagged With: API, brand, content, content marketing, Conversion, Email, landing page, Landing Pages, marketing, pr, Social Media, top

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Michael Stuart

Mike’s experience in the technology industry is quite extensive. During his career, he has had the good fortune of serving both as a designer of complex enterprise applications and as a corporate executive. Read More…

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