Trust is a currency. It’s arguably the most valuable currency in today’s B2B marketing environment. Partnering with influencers can provide a dramatic boost to your brand’s credibility and authority in the eyes of your audience. There are no shortcuts when it comes to developing genuine trust with your customers. Building trust should be a […]
The Advantage of Influencer Marketing Over Celebrity Endorsements
Influencer marketing is quite the buzzword these days, among marketing pundits and honchos. Start-ups to established brands, everyone has been bitten by the bug called influencer marketing. It’s a marketing technique where companies tie up with influential people, to promote their product, service or brand. Read more
5 tricks for boosting influencer marketing efforts
Influencer marketing is in a constant state of evolution. Market researchers are tracking trends and insights in the influencer marketing industry to uncover the tactics that are not only driving the most engagement across influencer and company collaborations, but also generating the most… Read more
‘Not there yet’: Amazon is a looming giant in influencer marketing
Launched two years ago, Amazon’s influencer program still isn’t quite going anywhere, say brands, agencies and influencers. Most people don’t know about the program. It invites celebrities, micro-influencers and, in some cases, regular people with moderate followings to sign up for their own… Read more
Optimization Potential for Your Content Marketing to Serve Different Goals
Optimization Potential for Your Content Marketing to Serve Different Goals Any business that has a website needs content. Content marketing is the easiest and cheapest method to acquire visitors and ultimately, customers. However content can be optimized for different goals a business might… Read more