Here’s what we recommend for more effective content curation. 1) Be intentional about your themes & topics . Stay reasonably focused on a small handful of themes. 2) Pull from a consistent set of sources (to save you time). You’ll likely encounter good content from all over the place, but identify a core set of sources you can count on […]
Content Curation on the Fly
Content curation is a huge part of a social media marketer’s job and part of a good inbound marketing campaign. Content sharing is also incredibly important to staying relevant on Facebook. If you’ve had issues coming across great content or if you’re just looking for something more interesting to post, a content aggregate could help […]
Affluents Want Emails from Luxury Brands
Emails may be the best way to reach an affluent inbox, with 49% of respondents saying they had or were likely to opt in to receiving emails from a luxury brand. However, digital didn’t appear to play a major role in US affluent internet user research or purchase processes when buying luxury items. Just 22% […]
The Missing Ingredient for Measuring Content Marketing
Content marketing is now a way of life for businesses. It’s one of the primary ways marketers generate and nurture leads, establish thought leadership, build their brands, expand their social following, and engage with and retain customers. Content marketing has certainly arrived. But with increased budget comes increased scrutiny from executives and higher-ups. It’s now […]
Strategies for ethical content marketing
Companies have been telling stories in the name of selling products for decades, but with the rapid growth in content marketing, they have blurred the lines between content and commerce. Journal of Business Ethics (Photo credit: Wikipedia) Here are some strategies for creating ethical content: Don’t focus on yourself. Readers want information that’s useful which […]