Hummingbird is a definite expansion of Google’s semantic capability evident at the search interface level that reveals, significantly, two things, said David Amerland, search engine expert and author of Google Semantic Search. First, Google has increased its ability to deal with complex search queries which means that it also has got better at indexing entities […]
Why Some Companies Will Never Win With Content Marketing
Brand communication has undergone a fundamental shift in the last five years. We have officially left the age of advertising, when brand messaging was one-way communication. We have entered the age of transparency, brought on by social media. When the brand message is inconsistent with the consumer experience, the disparity is quickly exposed. Content marketing […]
Social Media Optimization (SMO) Is The New SEO
SEO includes Social Media signals these days. The concept of SMO has been kicked around for a while, but much like SEO it’s always been kind of a gray area, a moving target. How do you optimize what people are sharing on Facebook and Twitter, and Google+? How do you control what people see when […]
70-30 Principles of Content Marketing
It’s now a given that Content King and Content Marketing all the rage. We should follow a 70-30 Rule with 70% of content curated and 30% branded. Because the rest-of-the-world is at least 70% more interesting than your brand; and, promoting external content builds social capital, makes grateful fans of influencers. All content should be SHAREWORTHY All content should benefit SEO […]
Why deals are flowing into content marketing
Deals are flowing into marketing technology, online publishers, and everything in between. Since the beginning of the year, there has been more than $100 million in venture capital backed deals. So why is this content marketing growing like crazy? Consumers expect immediacy. Increasingly, brands need to meet that demand with not just massive ad campaigns, […]