LinkedIn is opening up its publishing program for all users! Listen to podcasts by Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. They talk about the big content […]
Why Does SEO Take So Long?
It’s important to understand that Google is wary of website inbound links that gain too much popularity, too quickly. Having a comprehensive game plan always works better than silo-ed efforts, even if you use outside firms, have one coordinate the activities of the others. Internet Marketing is an on-going process, not a one time setup, major […]
The Process Behind Great Contracted Content
It’s hard work to build great content that: people want to read people remember and will be motivated to share helps increase your reach How do you build great content when you’re not the expert? You bring in experts and tools that can work like a factory to produce content that meets their strategy. This […]
What is A/B Testing?
A/B testing is a simple way to test changes to your page against the current design and determine which ones produce positive results. A/B testing is exactly what it sounds like: you have two versions of an element (A and B) and a metric that defines success. To determine which version is better, you subject […]
Content Marketing How to Build an Audience
If you’re interested in marketing your business online (and who isn’t at this point), you can’t escape hearing about content marketing. It’s everywhere you look, or listen. Content Marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is […]