Micro Data (like RDFa and Microformats) is a form of semantic mark-up designed to describe elements on a web page e.g. review, person, event etc. This mark-up can be combined with typical HTML properties to define each item type through the use of associated attributes. For example, ‘Person’ has the properties name, url and title […]
Five questions to ask for loyal customers
Five questions to ask for better-than-average performance obtaining loyal customers: Do you know what makes your promoters enthusiastic about doing business with you? Your best customers have experienced you at your best, and they can give useful insights into which of their needs you are best able to serve. Do you have the right products […]
How a Local Business Can Improve SEO
The first step is to find the right keywords that customers use to find you. Fortunately, Google is getting much smarter about understanding how terms can relate to one another. The most valuable thing you can do for your local business is create a reasonable amount of high quality content. In today’s environment, content is […]
A Guide to Content Curation
Content Curation is The Trend That You Should Follow for A Competitive Edge When you curate content, you actually succeed in identifying, analyzing and sharing web writing and bringing it in front of a well-determined segment of public. How to Master Content Curation in 5 Easy Steps 1) Define Your Target Audience: Ask yourself the following questions: […]
Intelligent Help for Content Marketers
Content marketers must deliver clear, concise, and relevant content to the right prospect – at the right time. Yet even very successful campaigns might see 6% conversions. In what other industry would 94% failure be called a success? Marketers need to mature and move past the marketing techniques that have dominated for decades. Inaccurate personas […]