Many brands even ignore the importance of curation and instead only talk about themselves. Content Curation is the act of discovering, aggregating and posting online content that was produced by others, not yourself. Curation is typically focused on a specific topic or small number of topics that are considered relevant to the audience you’re trying to […]
Most Brands Measuring Social Content Effectiveness
The Marketing Metrics Continuum provides a framework for how to categorize metrics from the tactical to strategic. (Photo credit: Wikipedia) Social media provides brands with another channel for content sharing, and content marketers are looking to the next step in the process: measuring the effectiveness of this content. Based a recent study conducted by Ipsos […]
25 Essential PR Bloggers
PR (Photo credit: Niuton may) The PR blogs you should be reading: PR Squared is a blog by Todd Defren, a principal at SHIFT Communications, which focuses on conversations about social media and marketing. Brian Solis, Principal of FutureWorks, gives insights into the convergence of PR, Traditional Media and Social Media at his popular blog. Peter Shankman’sblog […]
Google Versus Amazon for Content Curation
Curation of Information (Photo credit: gcouros) Amazon and Google are content curation giants, major media entities that curate other people’s information. Why Amazon and Google are media entities: Publish information tailored to their audience’s specific needs. Update information on regular basis, namely continuously. Provide multiple points of view. Google displays a variety of content from […]
5 Steps to Create a Content Marketing Strategy
You need to create content that’s unique-enough to create thought-leadership and compel organic sharing, but also make it relevant-enough to improve key marketing and business metrics. Five steps to developing a content marketing strategy: Step #1: What are Your Customer’s Problems and Obstacles? The best business content is focused on addressing your customer’s problems, while […]