SEO includes Social Media signals these days. The concept of SMO has been kicked around for a while, but much like SEO it’s always been kind of a gray area, a moving target. How do you optimize what people are sharing on Facebook and Twitter, and Google+? How do you control what people see when […]
70-30 Principles of Content Marketing
It’s now a given that Content King and Content Marketing all the rage. We should follow a 70-30 Rule with 70% of content curated and 30% branded. Because the rest-of-the-world is at least 70% more interesting than your brand; and, promoting external content builds social capital, makes grateful fans of influencers. All content should be SHAREWORTHY All content should benefit SEO […]
Why deals are flowing into content marketing
Deals are flowing into marketing technology, online publishers, and everything in between. Since the beginning of the year, there has been more than $100 million in venture capital backed deals. So why is this content marketing growing like crazy? Consumers expect immediacy. Increasingly, brands need to meet that demand with not just massive ad campaigns, […]
Getting More Leads With A Blog
If you are in business, generating leads has to be a top priority. If you’re not already using the internet to help generate leads, then you’re wasting your website as an asset. You can’t start the process of turning a blog into a lead generating powerhouse without a blog. Before you publish your first post, […]
Why Story Matters to Brands
Why Story Matters to Brands An overview of how marketing is really a story. Every brand has a story whether it is intentional or not. Marketers need to know their audience and how to tell stories that matter. Star Wars worked because Luke Skywalker became something greater than even he believed was possible, because Han Solo […]